PR Daily’s 2026 Content Marketing Awards finalists announced
PR Daily is proud to announce the finalists for its 2026 Content Marketing Awards.
This year’s finalists represent the very best in content innovation — campaigns, strategies and storytelling that cut through the noise and deliver measurable impact. From compelling brand journalism to data-driven campaigns and purpose-led initiatives, these teams and organizations have demonstrated excellence in creativity, execution and results.
Across industries and formats, the work recognized this year reflects a deep understanding of audience engagement and a commitment to producing content that informs, inspires and drives action. Judges evaluated entries based on originality, quality, strategic thinking and performance, selecting those that truly raise the bar for the profession.
“Congratulations to this year’s finalists,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your work stood out among a highly competitive pool of entries and showcases the power of content marketing to connect, influence and deliver real business results.”
The awards program honors excellence across a wide range of categories, including campaigns, content types, strategy and team achievements — highlighting the individuals and organizations shaping the future of content marketing.
All finalists will be celebrated, and category winners will be revealed, at a special Content Marketing Awards Luncheon on June 18, 2026, in New York City. The event will bring together finalists, peers and industry leaders for an afternoon of recognition, networking and celebration, with winners announced live.
View the full list of finalists below and join us in celebrating their outstanding accomplishments.
AWARDS OF DISTINCTION
Agency of the Year
The MRKT
Campaign of the Year
BERNINA of America: Meet Me in Paris Sweepstakes
CableTV.com: Chief of Cheer Holiday Dream Job
Eight Cigar Lounge: For Those Who Play With Fire
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Strategy of the Year
Guardian: Mind, Body and Wallet
Team of the Year
BERNINA of America, LCC: Marketing Team
UC Davis Health: Marketing Team
CONTENT MARKETING CATEGORIES
Annual Report (including ESG)
Amerisure Insurance: Amerisure Insurance Annual Report
Guardian: 2024 Annual Report
Initium Health: Georgia Trauma Commission Annual Report
Life Time: Life Time ESG Report
Article Series
Customers Bank: Business Matters
Helios Education Foundation: 20 Year Anniversary
Artificial Intelligence – Use of
Daversa: Marketing & Communications Team
SIX: How We Embedded AI Into Content Marketing — Without Losing Control. From Idea Generation to AI.
B2B Campaign
automotiveMastermind: Start Your Day, Make Your Month
Eaton Corporation: Eaton, A Unified Global Narrative That Speaks to the Challenges of Machine Builders
Guidehouse: 2025 Leadership Guide Series
B2C Campaign
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Manulife Group Retirement: Personalized Engagement Program (Canada)
Manulife Group Retirement: Summer of Savings
Manulife John Hancock Retirement: Personalized Engagement Program
Reviews.org: Smartphone Lifespan Report
SafeWise.com: U.S. Package Theft Report 2025
WhistleOut.com: Mobile Overspending Report
Brand Awareness
BAE Systems: Electronic Systems, Communications, Horizon Solutions
CableTV.com: Chief of Cheer Holiday Dream Job
Eight Cigar Lounge: For Those Who Play With Fire
HUNTER: Premier Protein x Milk Bar Protein-Packed Sweet Treat Menu
Supreme Communications: Beyond the Booth: Building Momentum for PointClickCare’s Rebrand Before, During and After HLTH
TouchPoint Support Services: Powering a National Go-To-Market Transformation Through Strategic Content Marketing
Ubisoft: Will Ospreay Assassin’s Creed Shadows Ring Entrance
UGA Franklin College of Arts and Sciences: UGA Franklin College of Arts and Sciences Subbrand
Brand Journalism/Online Newsroom
Newspress: Hyundai Newsroom: A Modern Journalism Platform Built for Speed, Credibility and Scale
Scotiabank: Scotiabank Perspectives
Syngenta Group: Soil, Sweat and Seeds: Sustainable and Scalable Agriculture in Action
TD Bank Group: TD Stories
UW Medicine Media Relations: UW Medicine Newsroom
Branded Content Series (Print or Digital)
AstraZeneca: What Science Can Do Campaign
Cetera Financial Group: Cetera Communications and Marketing
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
TD Bank Group: TD Stories
Branded Content Site
Fortune Brand Studio and Iberdrola: Staying Power
Intelas: Intelas Digital and Brand Marketing Teams
Providence: Providence Swedish Cancer Institute
Branded Podcast
De LeCourt: What Counts: An Audio-First Intervention for Reframing Math Education
Doceree: The Next Marketing With HJ — A Branded Podcast Redefining Conversations in Healthcare Marketing
G&S IMCG: Building Brand Gravity Podcast
TD Bank Group: TD Stories — Banking On AI
Viseven: Pharma Talks With Nataliya Andreychuk
Campaign for Educational Institution
De LeCourt: What Counts: An Audio-First Intervention for Reframing Math Education
Syracuse University: Falk College of Sport
Community Building Campaign/Program
AdventHealth: AdventHealth “Drive Out Hunger” Holiday Bus Campaign
American Academy of Physician Associates: Social Media Ambassador Program
Lee Andrews Group: Reimagining Public Transit in Los Angeles’ Most Vulnerable Communities
Phoebe Putney Health System: The Truth About Phoebe: Countering an Ill-informed National Media Outlet’s Story
Content Distribution Strategy
TD Bank Group: TD Stories — Wedding Campaign
TruePoint Communications: Designing Earned Media Without Pitching: How TruePoint Helped Turn AT&T’s Social Comments Into a Distribution Engine
WeAreCisco: The People-Powered Storytelling Ecosystem: WeAreCisco’s Global Content Distribution Strategy
Corporate Blog
Monarch Investment and Management Group: Use of Blogs in Multi-Family Housing Websites
Morrison Healthcare: Our Stories: Morrison Healthcare Blog
Editorial Strategy
ConnectiveRx: The ROI of Thinking Out Loud: How a Magazine Column Became a Commercial Strategy
Guidehouse: 2025 Leadership Guide Series
Northwell Health // Revmade: The Well by Northwell Health, With Revmade
Protiviti: Insights by Protiviti
Syngenta Group: Soil, Sweat and Seeds: Sustainable and Scalable Agriculture in Action
E-Newsletter
Chestnut Hill Realty: Hancock Village E-Newsletter
Cisco: The P&C Insider: How a Newsletter Activated a Global HR Workforce
Event (Live or Virtual)
AgencyBloc: BlocBuilder Annual Conference
LivaNova: Strategic Framework & Brand Refresh
Royal Caribbean: Royal Caribbean Destinations Showcase
Healthcare Campaign
AstraZeneca: What Science Can Do Campaign
Medtronic: From What’s Expected to What’s Possible
Providence: Every Moment Matters
Providence: Providence Swedish Cancer Institute
UC Davis Health: Open Enrollment: Your Future
Xavier Creative House: Healing at the Speed of Life
Influencer Marketing Campaign
American Academy of Physician Associates: Social Media Ambassador Program
Diageo (Ketel One Vodka and Tanqueray Gin) and HUNTER PR: Sip Into the White Lotus
Linqia: International Delight Comic Creators 2025
Neurocrine Biosciences, Spectrum Science, AblesonTaylor: Mindshare USA: C-Mind, Studio RX and Health & Wellness Partners, ConnectING with Carnie
PensionBee: PensionBee x Andy Hill
Planit: Stop The Iron Pipeline Influencer Campaign
Porter Novelli: Lucas Lenwas Launch
Integrated Content Marketing Campaign
CableTV.com: Chief of Cheer Holiday Dream Job
Call of Duty Endowment: Call of Duty Endowment (C.O.D.E.) Legacy: Tracer Pack (#CODELegacy)
Cognizant: Vibe Coding 2025
ESPN: ESPN Presents the Road to Victory: A Multi-Format Storytelling Campaign to Unite Fans Against Cancer
Grow Marketing: Meta Screen Smart
Diageo (Ketel One Vodka and Tanqueray Gin) and HUNTER PR: Sip Into the White Lotus
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Noisy Trumpet Communications: Illuminate
Porter Novelli: “Gracias a Ti” – 35 Years of PEDIGREE in Mexico
The Dairy Alliance: Milk’s Got Game
The Harbinger Group | Powering Chicago: The Power of Better: Advancing Visibility and Engagement for Chicago’s Electrical Industry
West Midlands Railway: Mind the Twixmas Gap
Long-Form Video
American Gaming Association: AGA State of the Industry
Fortune Brand Studio and Iberdrola: Staying Power
Hillsborough County: Animal Control: Unleashed
Media Relations Campaign
4media group: Live From DHL Shipping Hubs Across the U.S. on Cyber Monday
M+C Saatchi Sport & Entertainment North America: Natural Light ToolBar
M+C Saatchi Sport + Entertainment: Oakley 50th Anniversary
Planit: Sheetz’s Chainsaw-Sliced Sandwiches Campaign
Reviews.org: Smartphone Lifespan Report
SafeWise.com: U.S. Package Theft Report 2025
Supreme Communications: When Science Breaks Through: Elevating Linus Health in a Crowded Digital Health Market
The Harbinger Group | Golden Apple Foundation: Strengthening Illinois’ Teacher Pipeline: The 2025 Golden Apple Awards Campaign
The MRKT: Mission: Multicultural: Driving Franchise-Record Success for Mission: Impossible — The Final Reckoning
Microsite
Morrison Healthcare: Healing the Planet One Plate at a Time
Zoetis: Breed Explorer
Multiplatform/Omnichannel Content
Crothall Healthcare
Intelas
Unisys: Unisys and Benjamin Moore: A Masterpiece of Cloud Innovation
Product Launch
Kahn Media: Gymkhana 2025: Aussie Shred
Morrison Healthcare: “Spreading Smiles One Meal at a Time” Pediatric Program Launch
Textron Aviation: M-346 Launch
Public Health Campaign
Children’s Health: Children’s Health 2025 Beyond ABC Report Sparks Urgent Action to Combat the Youth Mental Health Crisis
Desert Oasis Healthcare: MPOX Awareness Campaign
SAMHSA: “Talk. They Hear You.” Underage Drinking Campaign
Publication (Print or Digital)
Guidehouse: 2025 Leadership Guide Series
MorganMyers: The 2026 Food & Flavor Trends Report
Purpose-Driven Campaign
ESPN: Take Back Sports
Fortune Brand Studio and De Beers Group: Talent Unearthed
Land O’Lakes: Reimagining Rural America
PensionBee: Money Mistakes
Room to Read: Our Story, Your Chapter
Tidehouse Agency: Deals For Down Syndrome
Short-Form Video
AstraZeneca: What Science Can Do Campaign
Dykema: One Minute Matters
Johnson & Johnson Vision: The ACUVUE Twins Are BACK!
Nutrabolt: We Are All Athletes
Royal Caribbean: Engineering the Experience: How Does a Cruise Ship Float?
Scotiabank: It’s All Connected — Canada and Mexico’s trade relationship
Unisys: Unisys and Benjamin Moore: A Masterpiece of Cloud Innovation
Talent Recruitment or Retention
ICF: Talent Marketing Team
UC Davis Health: UC Davis Health Primary Care Physician Recruitment
Technology Campaign
automotiveMastermind: Start Your Day, Make Your Month
Cognizant: Vibe Coding 2025
Guidehouse: 2025 Leadership Guide Series
Thought Leadership Campaign
ConnectiveRx: Turning Conference Thought Leadership Into High-Impact B2B Lead Generation
Guardian: Mind, Body and Wallet
Guidehouse: 2025 Leadership Guide Series
INFUSE: Outlook 2026 Hub: Powered by Voice of The Buyer And Voice of The Marketer Research
SafeWise.com: U.S. Package Theft Report 2025
TouchPoint Support Services: Touching On Executive Communications
Use of Research/Surveys
Cision: 2025 State of the Media Report
Crothall Healthcare: Expanding UV-C Disinfection to Support HAI Reduction and Improve Patient Perception of Cleanliness
G&S Business Communications: Beyond the Noise Content Marketing
Norton Rose Fulbright: Norton Rose Fulbright’s Annual Litigation Trends Survey
Reviews.org: Cell Phone Usage Report
West Midlands Railway: Mind the Twixmas Gap
WhistleOut.com: Mobile Overspending Report
Use of SEO
Monarch Investment and Management Group: SEO Team
WhistleOut.com: Mobile Overspending Report
Use of Social Media
Cosette Pharmaceuticals and Spectrum Science: Own Your V
Crothall Healthcare: #CenterStageWithCrothall
Eight Cigar Lounge: For Those Who Play With Fire
Initium Health: Tea on THC Influencers
Johnson & Johnson Vision: The ACUVUE Twins Are BACK!
Use of Video
Advocate Health: T‑Cell Titans: Bringing CAR T‑Cell Therapy to Life Through Animated Storytelling
Fortune Brand Studio and De Beers Group: Talent Unearthed
Monarch Investment and Management Group: Drone Footage
Royal Caribbean: Royal Caribbean Destinations Showcase
Use of White Paper/Special Report
Hydrostor: European Markets Policy White Paper “From Ambition to Action: Embedding Long Duration Storage in European Energy Strategy”
SafeWise.com: U.S. Package Theft Report 2025
SOFTSWISS: 2026 iGaming Trends Report
Video Series
Alberta Investment Management Corporation: Investing Globally, Rooted in Home Video Series
Cayman Islands Government, Department of Communications: After The Impact
Compass Healthcare: Compass One Healthcare x Vizient Podcast Series
Life Time: Team Member Stories
Royal Caribbean: Engineering the Experience: How Does a Cruise Ship Float?
TouchPoint Support Services: Humans of TouchPoint
