PR leaders must constantly revisit relationships with employees

Data from Pew Research shows that workers with a college degree are reporting more wages, flexibility and career growth after switching jobs.

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For companies and agencies looking to beat the “Great Resignation,” it’s time to look at the numbers.

Workers with a college education, which covers the vast majority of PR pros, are seeing real benefits to job hopping, according to data from Pew Research.

Sixty-six percent of those who quit a job in 2021 say they are earning more money now, compared with just 16% who say they now make less. Sixty-three percent report more opportunities for career advancement in their new job and 48% report more flexibility.

For agency and department leaders who are desperate to hold onto top workers, it’s impossible to ignore that the market for workers has changed. Employees can demand higher salaries and more benefits. But the exact offering that will make a difference for an employee will vary depending on the individual.

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