Saxum’s Jeff Risley on using this crisis to your advantage
Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.
Success in the COVID-19 era means having the ability to adapt.
For Jeff Risley, chief strategy officer at Saxum, an integrated digital agency based in Oklahoma City, that meant making 75% of his meetings virtual, tapping into new communities on Slack and Hubspot, and rethinking the brand of his agency.
Just a few things on the to-do list.
We caught up with him as part of our “Day in the Life” series. Here’s what he had to say about adapting during the pandemic—and what is working for his team in a time of constant change:
1. How much coffee do you drink during a day?
Risley: Sixteen ounces. No more, no less.
2. Who is the most important person you talk to every day?
Risley: For the last few months, we’ve been deep into a big internal marketing and branding refresh, including a redesigned website, a shift in thinking for the company, and a focus on communities rather than real estate.
Given that, I’m going to say it’s probably not one person, but the entire marketing team who I’ve been communicating with every day. We’ve been having 7:30 a.m. “touch base” calls every day, and constantly in communication via Slack. It’s nonstop.
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