Lessons from a Broadway reporter on breaking through the PR noise
Leigh Scheps on building her own beat from Broadway to family travel.
Leigh Scheps on building her own beat from Broadway to family travel.
The media traffic cliff isn’t coming. It’s here.
Plus: What a potential new TikTok app means for brands; report shows local journalists are disappearing.
Plus: Yahoo’s creative PR campaign leverages email burnout to launch product; New York now tracking AI-related layoffs.
Plus: The Home Depot finds itself in immigration spotlight; content creators draw millions of views during LA protests.
Plus: Warner Bros. Discovery splits streaming from cable; YouTube quietly eases content moderation rules.
Breaking through on LinkedIn, from social media to editorial.
Plus: Pittsburgh Steelers address fan concerns over players attending political rally; The Washington Post expands op-ed opportunities.
Plus: Amazon and The New York Times partner on AI licensing deal; businesses respond to tariff ruling.
Including updates from YouTube, Threads, LinkedIn and more.
Including updates from Instagram, LinkedIn, YouTube and more.
Also: Wendy’s issues non-apology over Katy Perry joke; Dior Men issues flat announcement of new artistic director.
Including updates from Meta, X, YouTube and more.
PR pros must figure out these issues every day.
We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.