Slim Jim’s commenting strategy, a ban for a misogynistic influencer and Google’s local news partnership

When Slim Jim joined TikTok in February, it positioned itself as the “CEO of verified comments.” Since then, the snack brand has built a reputation for commenting on as many videos as possible. The tactic seems to be working. In just six months, more than 3.6 million people have followed the meat stick brand. Slim Jim’s rapid growth is completely organic, too, and its follower count has surpassed that of Nike (2.7 million), McDonald’s (2.3 million) and Chipotle (1.7 million). 

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