Socialyte’s Sarah Boyd offers insight into today’s social media work

When it comes to social media and influencer marketing, nothing stays the same for long.

While you might still have some success sliding into the DMs of your favorite social media personality, the industry is increasingly relying on talent agencies to manage brand/influencer relationships. So, what is this work like?

We caught up with Sarah Boyd, president of Socialyte to discuss her work as part of our ongoing Day in the Life series. Boyd has a long history in the industry, running her own PR fashion firm SIMPLY which was acquired by Socialyte in 2017.

Here’s what she had to say:

1. What’s your favorite part of your morning routine?

Boyd: I moved to South Florida about a year ago and now working on Eastern time, which has finally given me a morning to enjoy before work begins. That being said, mornings are my favorite part of the day because I get to enjoy time with my 6-year-old (Ava) before she gets dropped off at the bus, a workout, and a tea or green smoothie with my husband before the busy workday begins and before LA is even working.

I love getting my head clear before jumping into zooms and emails and much prefer the east coast workday.

2. Who’s the most important person you talk to every day?