RAGAN VIRTUAL TRAINING

Executive Communications & Public Affairs During Crisis Training 6-Pack

6 online training sessions in under 6 hours that will accelerate your ability to humanize leaders, craft timely and engaging messages and preserve reputation.

2020 will be a year that will live on in infamy. From social unrest to global pandemics, organizational messages have mattered more in this one year than ever before. With so much attention on what an organization says or for that matter, doesn’t say, can you afford to be any less than on top of your game? Fear not, we have compiled a can’t miss training that will help keep you at the head of the class.

This can’t-miss training six-pack covers these important and timely topics:

  1. Storytelling to Make a Lasting Impact
  2. Finding Humor in a Challenging Time
  3. Earning Trust in a Time of Crisis
  4. Advancing a Culture of Inclusion and Justice
  5. Media Training Top Executives
  6. Advocating for your Organization

Ragan Training has curated six of the most relevant and critical sessions from our top-rated Speechwriters & Public Affairs Conference, that can be watched at your convenience. This 6-pack training is designed to assist you in humanizing leaders, crafting timely and engaging messages and preserving your organizations reputation.

You’ll discover how-to:

  • Rally your organization and leaders around the need to embrace a storytelling culture
  • Gain the trust of principals and help them step out of their comfort zones
  • How to take pages from successful social media playbooks, regardless of size or budget
  • Coach leaders on thoughtful, powerful addresses that advance a culture of inclusion and diversity
  • Prepare spokespeople for various types of engagements—including internal events, and broadcast, digital and print interviews
  • Identify the right internal champions for your organization
  • Draw upon your organization’s history to establish credibility and trust

Get your training kit today!

Price: $299 Insider Price: $199
SESSIONS: All Sessions Presented at Ragan's 2020 Speechwriting & Public Affairs Conference
AGENDA
Storytelling 3.0: How to Strengthen the Use of Stories in Your Organization to Make a Lasting Impact

Some of the most memorable speeches of our time unfolded when speakers captivated and connected with their audience through storytelling. Today, more and more organizations are embracing the idea of injecting storytelling into standard communication practices, with soul-stirring stories showing up in everything from speeches to press releases to social media.

In this session, attendees will learn how to:

  • Rally your organization and leaders around the need to embrace a storytelling culture
  • Extract memorable stories out of speakers and stakeholders during interviews
  • Structure and write a powerful story that remains in the minds and hearts of audiences
  • Inspire action by injecting storytelling into speeches, executive communications and other comms channels
Chief storyteller
National Association of Realtors
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Advancing Your Speechwriting and Public Affairs Skills—and Finding Humor in a Challenging Time

In 2011, David Litt became one of the youngest White House speechwriters in history, and he would go on to serve as a senior speechwriter for former President Barack Obama. Described as “an unlikely comic muse for the president,” he took the lead on four of Obama’s White House Correspondents’ Dinners and went on to be a head writer and producer for Funny or Die. Join us for a fireside chat with the author of the New York Times best-selling memoir “Thanks, Obama: My Hopey, Changey White House Years.’

He’ll share his insights on how to:

  • Thrive as a communicator new to the field or in a new organization
  • Fast-track your career as a speechwriter or communications advisor
  • Gain the trust of principals and help them step out of their comfort zones
  • Maintain a sense of humor in your writing even in a heated political climate
  • Understand when comedy can help or hurt your messages, especially during times of crisis
Managing Director and Executive Producer
Funny or Die
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Former senior speechwriter to former President Barack Obama
Read bio
Earning Trust in a Time of Crisis and Misinformation

Having written for the highest office in the country, these speechwriters have unparalleled expertise tackling crises, overcoming the obstacles posed by the quick spread of misinformation, and keeping trust and morale high during times of change and hardship.

Hear their inspiring stories from the White House and gain valuable insights on how speechwriters and communicators can help leaders navigate the current public health crisis.

Former speechwriter for former First Lady Laura Bush
Read bio
Christopher Michel
Speechwriter for former President George W. Bush
Read bio
Senior speechwriter for former President Barack Obama
Read bio
Speechwriter for former President Bill Clinton
Read bio
Speechwriter for former President George W. Bush
Read bio
Senior speechwriter
Former President Barack Obama
Read bio
The Executive Communicator’s Role in Advancing a Culture of Inclusion and Justice

Movements like #metoo, along with discussions about bias and gender pay equity, have sharpened the focus on workplace inequalities and dominated national headlines. Join us for a thoughtful discussion on the role executive communications plays in managing these hot-button conversations and advancing a culture of inclusion.

Attendees will explore the following:

  • Which national headlines keep top leaders up at night
  • How leaders can deliver thoughtful, powerful addresses that advance a culture of inclusion and diversity
  • How to create human-centered messages that are authentic, empathetic and transparent

How different organizations take a thoughtful, authentic stance on contentious social issues

Chief human resources officer, Chief diversity officer
Freddie Mac
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Director, strategic communications
Freddie Mac
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Media Training Your Top Executives

Leaders of companies and organizations are busy. We know that—but we also know that cultivating media skills is a smart use of their valuable time. Excellent interviews don’t just happen; they take work. Gain insight into how to create and run an engaging media training program—and show leaders the importance of taking part in such training. You’ll participate in mock interviews that will help you prepare spokespeople for even the toughest questions.

You’ll learn how to:

  • Sell the need for regular media training for spokespeople of all backgrounds
  • Build trust so you can give direct feedback to leaders, including those with positional power
  • Make your training interactive and learner-friendly
  • Prepare spokespeople for various types of engagements—including internal events, and broadcast, digital and print interviews
  • Show the value of your training to those who think they have nothing to learn
  • Help your spokesperson gain confidence or give him/her a reality check
Director of media and advocacy training
American Farm Bureau Federation
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Advocating for Your Organization in the Face of Financial and Reputational Threats

Even as PBS celebrates its 50th anniversary and holds one of the highest levels of public trust of any media organization, it continually faces the threat of federal budget cuts. In such a high-stakes situation, it’s crucial that the organization maintains the loyalty of its stakeholders and sustains a conversation around the importance of its work.

Learn how to:

  • Balance messaging to groups with different or even opposing priorities
  • Identify the right internal champions for your organization
  • Draw upon your organization’s history to establish credibility and trust
  • Respond tactfully to threats from government agencies or officials
Vice President of Corporate Communications
PBS
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TRAINERS

Chief storyteller
National Association of Realtors
Read bio
Former speechwriter for former First Lady Laura Bush
Read bio
Christopher Michel
Speechwriter for former President George W. Bush
Read bio
Senior speechwriter for former President Barack Obama
Read bio

Speechwriter for former President Bill Clinton
Read bio
Speechwriter for former President George W. Bush
Read bio
Senior speechwriter
Former President Barack Obama
Read bio
Chief human resources officer, Chief diversity officer
Freddie Mac
Read bio

Director, strategic communications
Freddie Mac
Read bio
Director of media and advocacy training
American Farm Bureau Federation
Read bio
Vice President of Corporate Communications
PBS
Read bio

Managing Director and Executive Producer
Funny or Die
Read bio
Former senior speechwriter to former President Barack Obama
Read bio

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You should attend if you spend at least a quarter of your time in any of these areas:

Speechwriting • Public Affairs •Executive communication • Public relations • Storytelling • Writing and editing• Diversity & Inclusion • Storytelling

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CService@Ragan.com or by calling 800-878-5331.

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