Harnessing Social Media in a Crisis Webinar

A crisis can happen at any time—ensure you're always prepared

Thursday, Sept. 19, 2019
2-3:15 p.m. Eastern time
Price per location: $299

Social media is essential to the health and stability of any organization or brand. When things are going well, social media helps you relay information and portray a positive brand image. However, when a crisis strikes unexpectedly, you have to know exactly how to manage your social media presence to ensure the best possible outcome. Join this webinar to learn from the experts how to set the stage for a crisis response.

AGENDA

2-2:30 p.m. Eastern time

Navigating crisis communication on social media

Whether you're an established brand or just entering the market, it's essential to have a plan in place for a potential crisis. And although social media can sometimes be the enemy in a crisis situation, you have to know how to use it to your advantage to turn things around. Learn from an expert in the field. Lesley Sillaman has worked on a number of crisis issues and can share case studies of positive results. You'll learn how to develop a strategic crisis plan to ensure you end up with a positive outcome.

You'll learn:

  • Why all crises today are (or have the potential to be) social media crises
  • How to communicate in a crisis with social/digital tools
  • How to develop an agile crisis comms plan for your organization to manage social media crises
2:30-3:15 p.m. Eastern time

Learn how to identify a potential crisis and know what to do when one unfolds

A social media presence is essential no matter what size brand or organization you are. The key to keeping issues at bay is to know how to navigate your social sites in times of crisis. Join crisis expert Kelly Stepno from APCO Worldwide and learn how to get ahead of a crisis situation and respond to negative attention. Stepno will also share real-world examples of what has worked and how you can adapt that to your brand in a crisis situation.

Join this session and you'll learn how to:

  • Effectively identify audience segments in social media ahead of a crisis to engage credibly with stakeholders as a crisis is unfolding
  • Respond to negative attention in social media during a crisis
  • Understand what information you should capture through social media as events are unfolding
  • Determine whether and when you should make adjustments to your crisis plan

REGISTER NOW

PRESENTERS

Senior director and North American crisis practice lead
APCO Worldwide
Read bio
No Headshot
Senior vice president
Red Havas
Read bio

Reasons to sign up for this webinar

  • You'll learn directly from successful crisis communications experts
  • You'll be able to watch live with your entire team
  • You'll receive all presentation slides and handouts
  • You'll get access to an on-demand recording

 

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Social media • Crisis communications • Internal communications • Public relations

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Don't miss this unique opportunity!

PRESENTED BY:

            PRSA