VIRTUAL CONFERENCE:

Health Care Communications

Wednesday, Dec. 2, 2020
11 a.m.-3:30 p.m. ET

The events of 2020 have created an extremely volatile environment for health care communicators as they tackle strategies and messaging around the ongoing COVID-19 pandemic, mental, physical and social health issues among employees and the day-to-day responsibilities within their organization.

We feel your pain and are offering a chance to listen, learn and connect with other health care communicators during Ragan's Health Care Communications Conference on December 2.

Join hundreds of your peers for a unique one-day conference focused on best practices—and next practices—for health care communications. Discover how top health care communicators from leading organizations have developed strategies and tactics to continue thriving in a time of heightened tension and uncertainty. You'll glean insights about what's on the horizon for the health care industry and how you can help your organization prepare for the unknown while carrying out its mission.

Whether you work at a hospital, within a healthcare or insurance system, at a pharmaceutical company, as an industry partner or with an agency serving healthcare clients, you can't miss this event packed with practical ideas and insights to succeed in this ever-changing and high-stakes environment.

You'll learn how to:

  • Craft clear communications about COVID-19 protocols to keep the trust of patients and employees
  • Develop a multifaceted and measurable plan to communicate effectively with a dispersed workforce
  • Understand the differences in communicated to those WFH and those on site
  • Use storytelling to recognize health care workers, establish thought leadership and earn support for your mission
  • Run campaigns that combat misinformation and advocate for behaviors that protect public and individual health
  • Produce amazing Town Hall meetings, podcasts and other executive messaging opportunities
  • Address inequity in health care during a time of social unrest and support local communities
  • Create an internal communications strategy that leverages the latest tools and technology
  • Simplify complicated topics and stand out in a crowded online environment by using creative visual content
  • Lead a crisis simulation so you're prepared for the worst
  • Update your crisis communications playbook with lessons learned from COVID-19
  • Identify key spokesperson and put in place a more effective media relations plan
  • Give employees the resources they need to be social media advocates for your brand
  • Gain a seat at the table as a valued advisor to senior leadership during times of crisis and uncertainty
  • Master the tools and technologies to help you and your team succeed

#RaganHealthComms

Bonus materials:

  • The Communications Playbook for Healthcare
  • Mental Health America’s resources for mental health in and out of the workplace
  • LGBTQ+ Inclusive Language: What It Is and Why It Matters in Healthcare
Don't miss this unique opportunity!

Must-attend sessions include:

  • Keeping patient and employee trust during COVID-19 and communicating new safety protocols
  • Adapting communications in response to the growth of telemedicine and mastering the latest tools and technologies
  • Executive communications and thought leadership for health care organizations
  • Prepare spokespeople to engage the media to combat health misinformation and encourage behaviors that protect individual and public health
  • Use empathetic storytelling to drive support for your mission
  • Adapt your internal communications channels to effectively engage a dispersed workforce and measure your efforts
  • Addressing health inequity during the #blacklivesmatter movement and moving to community-based health care
  • Advocating for employee wellness during COVID-19 and recognizing health care workers both on-site and working from home
  • Updating your rapid crisis response protocols in response to COVID-19 and lead effective simulations
  • Help physicians and employees become social media advocates for your brand
  • Addressing age disparities in health care needs and the impact of COVID-19
  • Gaining a seat at the table—why your job as a health care communicator is more important than ever
  • Crafting creative comms in a highly-regulated environment and simplifying complex topics
AGENDA
AGENDA
11-11:05 a.m.
Opening Remarks and Survey Findings Reveal

We'll start the day by looking at what our attendees shared about their biggest challenges as health care communicators.

Meghan Madhaven
Manager of Strategic Programming
Ragan Communications
Read bio
11:05-11:30 a.m.
Panel
Keeping patient and employee trust in the age of COVID-19

As the world navigates a historic pandemic, fear is at an all-time high. Both your internal and external audiences face serious concerns around contracting COVID-19, their financial wellbeing, and their ability to get care in a system hit hard by this crisis. Join us as these top communicators share how they're keeping trust high during these difficult times.

You'll learn:

  • How to communicate new safety protocols that put patients and on-site employees at ease
  • Why empathy and transparency need to be front and center in your messaging
  • How to quickly pivot your communications as local restrictions and COVID rates shift
  • How to reduce uncertainty around insurance coverage, rate hikes, procedure policies and more
Executive Director of Communications
AdventHealth
Read bio
Senior Director, Corporate Communications
Astellas
Read bio
11:35-11:55 a.m.
Use storytelling to drive support and stand out in a crowded digital environment

You know that your organization is filled with fascinating, uplifting and important stories—but how can you get them the attention they deserve when there is so much content online, especially during the pandemic? During this session, we'll discuss how you can find, tell and share stories that inspire audiences and cut through the clutter.

Learn how to:

  • Find human stories to tell about abstract or complicated health care topics
  • Create compelling narratives that illustrate the importance of your organization's mission and drive support
  • Frame your stories in context of current events and crises making headlines
  • Create a content strategy that uses your channels to their full potential and reaches wider audiences
Jim Ylisela
Co-founder and Senior Partner
Ragan Consulting Group
Read bio
Noon-12:30 p.m.
PANEL
Engaging and recognizing a dispersed workforce in a rapidly changing industry

Workers in the health care industry are faced with more change and crisis than ever before this year—and keeping them engaged is critical to ensure your organization can carry out its mission. During this session, you'll learn how to create a solid communications plan to keep engagement high, recognize the important contributions of health care workers and other employees, and measure your efforts effectively.

Learn how to:

  • Understand key differences to keep in mind when reaching WFH vs on-site employees
  • Use the latest tools and technology at your disposal to keep the attention of a distracted workforce
  • Recognize and spotlight employees through both internal and external channels
  • Measure engagement and morale and adapt your approaches accordingly
Director, Internal Communications
Piedmont Healthcare
Read bio
12:40-12:50 p.m.
Establish your executives as thought leaders in the health care industry

From Dr. Fauci to vaccine developers, the public has seen health care experts on the news and social media almost every single day since the pandemic began. While the demand for expert voices on COVID-19 and more is high, it is also difficult to get engagement in such a crowded landscape. Discover how to position your executives as a go-to source on your organization's area of expertise and connect them more strongly to your workforce.

Learn how to:

  • Produce townhalls, press conferences, podcasts and more that establish credibility and trust
  • Develop a strategic thought leadership platform for key executives in your organization
  • Prepare leaders to take the stage in high-pressure crisis situations
  • Use LinkedIn, Twitter, Instagram and your own website to share important executive messages
Executive Communications Manager
Blue Cross Blue Shield of Illinois
Read bio
12:55-1:10 p.m.
Protecting wellbeing during a time of heightened stress and burnout

Being on the front lines of a deadly pandemic has created a lot of stress, anxiety and burnout for health care workers. And even those not on the front line must confront the mental health problems posed by working from home and being isolated. Join us for a discussion on how communicators can prevent burnout and advocate for wellness and mental health.

Learn how to:

  • Ensure frontline workers can access the support and resources available to them
  • Create effective programs to promote individual wellbeing and improve morale
  • Show empathy to both internal and external audiences in this time of stress and make mental health resources more readily available
  • Use SEO, social media and grassroots efforts to get the word out about the resources you offer
  • Partner with HR and your wellness colleagues to execute a seamless wellness plan
Heather Morgan
Vice President, Communications and Brand
Children's Home Society of Florida
Read bio
1:10-1:35 p.m.
Panel
The PR pro's role in combatting health misinformation and promoting individual and public health

The many unknowns surrounding the coronavirus and a rapid-fire social media landscape have led to widespread conspiracies and unsubstantiated claims about the pandemic. Health care organizations need you to not only get the facts in front of the public, but also encourage health behaviors based on science.

During this session, we'll discuss:

  • How to choose the right spokespeople and be proactive in sharing easy-to-understand messages with the press
  • How communicators can quickly squash rumors and misinformation on social media platforms
  • Examples of campaigns that were successful in engaging the public and changing behaviors
  • How to get creative to reiterate important or complex information for the public
Director of media relations
American Osteopathic Association
Read bio
Public Relations Manager
Johns Hopkins All Children's Hospital
Read bio
1:35-1:50 p.m.
Using digital technology to reach health care workers in a pandemic

How are healthcare organizations are using digital technologies to reach and communicate to all their employees during the pandemic? We'll look at real usage data across hundreds of organizations to understand what happened with internal communications in 2020. We'll try to understand what ingredients have been crucial to pandemic communications this year, and what that tells us about our opportunities to improve the way we communicate going forward.

You'll learn:

  • How intranets and employee apps have factored into the overall channel strategy of healthcare communicators
  • Strategies to address very different audience personas
  • How tools like emergency SMS and Microsoft Teams have come into play during the pandemic
Principal Value Consultant
Staffbase
Read bio
1:50-2:05 p.m.
Addressing health care inequity during challenging times

The past year has thrown a spotlight on the racial injustice present in various areas of our society—and health care is no exception. Activists have called out the disparate impact of COVID-19 on people of color, as well as the bias often shown to marginalized groups seeking health care. Discover how communicators can help reduce health inequity in meaningful, authentic ways.

Learn how to:

  • Build trust amongst diverse communities
  • Take a meaningful stance in response to racial injustice
  • Authentically engage with multicultural audiences
2:10-2:35 p.m.
Fireside Chat
Updating your crisis comms playbook for 2021

There was no shortage of crisis situations that tested health care communicators this year—and with the future uncertain, you need to be prepared for anything. While few were prepared for the unprecedented nature of COVID-19, the social unrest we saw, and a high-stakes presidential election, there are a lot of lessons to be learned for next year.

Discover how to:

  • Budget effectively for communications tools and technology in light of the uncertainty
  • Conduct regular risk assessments to avoid being caught off guard
  • Identify the right frequency and channels to use for internal and external messages, depending on what type of crisis you're facing
  • Lead crisis simulations that prepare key stakeholders and spokespeople to act quickly when chaos strikes
  • Communicate proactively about possible risks to gain trust and credibility early
2:40-3 p.m. Eastern Time
Panel
Using social media, video and podcasting as your secret weapon as a health care communicator

Some might believe that a conversative industry like health care couldn't possibly have a place on channels like podcasts or platforms like Tik Tok, Instagram, LinkedIn, Facebook or Twitter. These communicators know that couldn't be farther from the truth. Discover how they're engaging audiences, creating a strong online brand and driving support for their mission by getting creative on today's top social media platforms.

Learn how to:

  • Turn physicians and employees into digital advocates for your organization
  • Use visuals, videos and podcasts to simplify complex or dry health care topics
  • Craft creative, fun communications that still comply with regulations and policies
  • Create livestreams and videos that engage audiences without breaking the bank
Content & Creative Strategy
Crisp
Read bio
Director of Social Media
Advocate Aurora Health
Read bio
3-3:25 p.m.
The top trends health care communicators need to know today to be successful tomorrow

The past year has tested the health care industry like no other—and led to massive changes that are likely to last long after the pandemic. Are you ready to adapt your communication strategies in response to these major trends? Join us for a discussion on the changes we'll likely see down the road.

You'll learn:

  • How the growth of telemedicine will impact your organization's communication needs
  • How to address continued shortages of PPE and advocate for physicians and employees
  • What the continued path towards finding a COVID-19 vaccine means for your organization
  • How the political landscape could affect the healthcare industry in the next months and years
Director of Media
American Medical Association
Read bio
3:25-3:30 p.m.
Closing Remarks and Top Takeaways of The Day
PRESENTERS
Executive Director of Communications
AdventHealth
Read bio
Senior Director, Corporate Communications
Astellas
Read bio
Executive Communications Manager
Blue Cross Blue Shield of Illinois
Read bio
Heather Morgan
Vice President, Communications and Brand
Children's Home Society of Florida
Read bio

Content & Creative Strategy
Crisp
Read bio
Public Relations Manager
Johns Hopkins All Children's Hospital
Read bio
Director of media relations
American Osteopathic Association
Read bio
Meghan Madhaven
Manager of Strategic Programming
Ragan Communications
Read bio

Principal Value Consultant
Staffbase
Read bio
Director, Internal Communications
Piedmont Healthcare
Read bio
Director of Social Media
Advocate Aurora Health
Read bio

Jim Ylisela
Co-founder and Senior Partner
Ragan Consulting Group
Read bio
Director of Media
American Medical Association
Read bio

If you are interested in submitting a speaker proposal, please contact Meghan Madhavan at Meghanm@ragan.com

WHO SHOULD ATTEND?

If you do external or internal communications for any of the following:

Hospital Systems • Physician's Offices • Pharmaceutical Companies • Health Insurance Providers • Mental Health Care Providers • Health Care Nonprofit Organizations • Medical Device Manufacturers • PR and Marketing Firms

REGISTER NOW

PRICING
Join us for Health Care Communications:
Early Bird Rates
(until 11/25/20)
Regular Rates
Registration $599 $699
Ragan Insider Registration $499 $599
Nonprofit Registration $449 $549

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Thank you to our sponsors

SPONSORSHIP

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Meghan Madhavan
Manager of Strategic Programming
Meghanm@ragan.com