Internal Communications Webcast

Break through the noise with brand authenticity

Thursday, Jan. 30, 2020
2-4 p.m. Eastern time
Price per location: $349


As a communicator, you know how difficult it is to have your messages break through the noise. Are you using technology to reimagine your communication strategy? Are you putting senior leaders at the center of your culture? Are you bringing your brand to life through compelling executive messaging? If you answered no to any of the above, this is the one webcast you need to ensure your efforts are making a difference.

In this Ragan Training webcast, you'll learn:

  • How to use executive LinkedIn and Twitter profiles to amplify messages that support business objectives
  • Tips for creating bite-size content that's actually entertaining
  • How to craft executive messages that reflect the unique culture of your organization
  • How to show the effectiveness of your work on improving executive and brand reputation
  • And more!

This webcast, from one of our most popular live conference sessions, is designed for either a team to watch or for you to view solo on your desktop.

Don't miss this unique opportunity!
AGENDA

2-2:40 p.m. Eastern time

Bring your brand to life through compelling executive communications

Gaining the trust of online audiences requires authentic communication from real people, not bland emails from a faceless organization. Your leaders are perfectly positioned to be the voice and face of your brand—with the right training and strategies in place. Discover how Goldman Sachs brings corporate messaging to life through dynamic executive communications on digital channels.

Learn how to:

  • Use executive LinkedIn and Twitter profiles to amplify messages that support business objectives
  • Choose the right type of content, for the right executives, on the right channels
  • Take a strategic approach to creating videos, podcasts and infographics
  • Bring an executive to life through visual communications on Instagram
  • Show the effectiveness of your work on improving executive and brand reputation
Kaydee Bridges, vice president, digital and social media strategy, Goldman Sachs
2:40-3:20 p.m. Eastern time

Put senior leaders at the center of your cultureand turn your culture into a business asset

Organization leaders do more than just hand down orders to your workforce. They're tasked with keeping morale high and inspiring employees to innovate, and today they must also be champions for your culture. During this session, you'll discover how to involve senior leaders in culture-building initiatives that make both internal and external stakeholders take notice, ultimately driving business goals.

Learn how to:

  • Help leaders better connect with a dispersed, deskless workforce
  • Craft executive messages that reflect the unique culture of your organization
  • Gain external buzz by extending the reach of your culture initiatives outside your organization
  • Showcase the role of your executives in creating a one-of-a-kind workplace
Heather Hummelsheim, director, americas executive communications, Marriott International
3:20-4 p.m. Eastern time

Reimagining internal communications with innovation and technology

Effectively communicating with internal audiences requires you to reach people in ways that are intuitive, interesting and relevant. In catering to multiple audiences whose day-to-day experiences differ widely, communicators must continually innovate by drawing inspiration from their nonwork lives. How do we use technology to communicate? What content do we choose to seek out or click on? To do this, you must learn about your employees and give them easy access to information—along with a reason to want to come back for more. Natasha Gaffoglio and Allison Owens from the internal newsroom at Taco Bell will share how their team has reimagined employee communications, harnessing technology to target hard-to-reach audiences and becoming obsessive about analytics to enable strategic decisions.

You'll learn:

  • The modern channels, tools and resources that increase engagement
  • How to best deliver information to a dispersed and diverse workplace
  • Tips for creating bite-size content that's actually entertaining
  • Why you should obsess over your data
  • How to "democratize" data to help internal partners make the best decisions
Allison Owens, associate manager of internal communications, Taco Bell
Natasha Gaffoglio, senior manager of internal communications, Taco Bell

REGISTER NOW

PRESENTERS

Vice president, digital and social media strategy
Goldman Sachs
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Director, Americas executive communications
Marriott International
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Associate manager of internal communications
Taco Bell
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Senior manager of internal communications
Taco Bell
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Top reasons to attend this webcast:

  • This can't-miss webcast is crucial to your success
  • You'll get essential takeaways you can apply right away.
  • You'll be able to watch with your entire team.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for six months.

WHO SHOULD ATTEND?

You should attend this can’t miss webcast if you spend any time in the following areas:

Internal communications • Executive branding • Social media • Employee experience • Executive communication

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

PRESENTED BY:

Ragan Training