Have you reserved your seat?
Today’s fragmented media environment is making it harder than ever to score the placement you need for your news and announcements—much less track your results to show that you’re moving the needle. You need practical, tactical techniques to pitch the press and earn the coverage you need to preserve (and enhance) your brand reputation in a noisy landscape.
This fast-paced, one-day LIVE conference in New York City on May 11 is the new media relations and measurement playbook you need to add certainty to your program in an era of uncertainty. You’ll learn how to score the coverage your brand deserves and generate results—and then showcase those results to management. You’ll also learn the latest measurement tools and methods for everything from internal comms and media relations to social media.
We’ve gathered the brightest minds in PR and the press to present the hottest issues facing the industry and the newest groundbreaking best practices to supercharge your results.
WHAT'S ON DECK
Maximize Reputation, Reach and Measurable Results
Create compelling news • Craft winning pitches
Boost media placement • Master media interviews
Break through the noise • Increase PR ROI
Create a winning measurement strategy
Track results with new KPIs • Transform data into insights
Increase recognition and reach • Network and learn
Each attendee receives a Media Relations &
Measurement Conference Certificate of Completion!
Don't miss this unique opportunity!
Each registration comes with your very own personalized Media Relations & Measurement Conference Certificate of Completion for attending! This will be distributed to all attendees at the conclusion of the conference on May 11. Secure your seat today so you have your certificate to showcase in your office!
Join for an inspiring, instructive in-person conference that will give you the latest media relations and measurement strategies you need to increase reputation, results and ROI.
Mark Twain once penned a letter to a newspaper reporter who inquired about reports that Twain was on death’s doorstep; in his response to the journalist, Twain wrote, “The reports of my death are greatly exaggerated.” In today’s corporate world, press releases have been assigned to the trash heap as some sort of communications relic that no longer matters. Join this discussion to find out how wrong those naysayers are. We'll touch on:
- The art of storytelling: Throughout human history, there has been one constant that hasn’t changed…storytelling. From cave drawings to digital news sites, storytelling is something we all share, regardless of age, geography and education.
- The only changes to our storytelling are what we’re communicating, how we’re communicating, who we’re telling our stories to, and where we are sharing our stories.
- The surprising strategic value of press releases as a messaging hub beyond “media” relations (plus how your news and online newsroom helps internal alignment, hiring, retention and more).
- Crafting a great press release has never been easier, or more interactive; all companies need to do is follow a tried-and-true, step-by-step formula that will increase the chances of your stories to be seen and heard.
The media has been disrupted and galvanized during the pandemic—from a renewed sense of mission and inclusion to consolidation and emerging new platforms and media players. Join for a deep dive into these changes—and how communicators must rethink the way they work with new content creators and traditional media in the age of disruption. You’ll hear:
- A new sense of mission: The state of journalism today and trends PR should be aware of (from hyperlocalism and greater inclusivity to more upbeat coverage)
- How newsrooms are working toward more equitable practices with staff, partners, audiences and other stakeholders—and what it means to the stories you pitch
- Digital disruption: New tools, platforms and innovations outlets are embracing—and how to incorporate them in your outreach and your own brand journalism efforts
- Relationship-building practices to help you pitch today’s more inclusive newsrooms
- Creative ways to influence, engage and build connections with the press and public across emerging platforms
Communicators must be ready to execute strategic campaigns while also getting in the trenches tactically to create fresh web content and pitch the press. Join to learn:
- How to nurture a strategic media list when the press has become a revolving door—and more reporters are striking out on their own
- How to carve out space for your story in a crowded news hole dominated by the latest crisis trifecta (Ukraine, Covid-19, inflation)
- The power of "people first PR"—from pitching human interest stories to working with influencers to share your brand story
- DEI in the newsroom: What PR pros must know about working with today's more inclusive media
- How media relations has changed for nonprofits and how to "score ink" for your mission in today's more inclusive newsrooms
The public and the press expect more from brands and organizations now. Join for steps you can take to improve your brand reputation and rebuild trust with purpose-driven PR. You’ll leave with a playbook to help transform your corporate citizenship and positive news into coverage that enhances and protects your brand reputation. Join to learn:
- How to use PR to build a successful corporate reputation program
- Finding, defining and expressing purpose through strategy, in a way that resonates
- Leveraging employees in leadership roles to amplify brand purpose, corporate citizenship and company culture
- How to quantify corporate reputation successes
Join for the top measurement challenges facing media relations today and how to resolve them. What you won’t see are flashy KPIs that don’t optimize your work. You’ll discover:
- A simple matrix to help you track and report your media relations placement
- Thinking beyond the “silver bullet mindset”: How to break up with “vanity metrics” and instead build a truly effective measurement program
- Sample dashboards your team can emulate to convince and compel leadership
- How to give execs what they want: Realistic reputation, trust and ROI metrics
- Bonus: The latest Barcelona Principle 3.0 updates and what they do (or don’t)
mean to working communicators and PR pros (you’ll be surprised)
Are you struggling to keep up with the latest buzz? Unsure which tools and techniques are must-have versus nice-to-have? Still trying to adapt your measurement strategy to today’s privacy-centric world? This fun, interactive session opens the floor to you and your peers on these and other hot-topic matters facing PR. Come ready to chime in and learn the latest on:
- FAQ: Beyond the Metaverse hype—key definitions and misconceptions
- Inspiring examples of activations and entry points for more conservative brands
- Discussion: How to relate to the Web 3.0 generation and expand your audience
- Discussion: How NFTs and crypto art can boost mainstream and social media buzz
- Discussion: How to incorporate the Metaverse into your role and get your team aligned—plus ideas you can take back to your leadership
- Bonus discussion: The latest data privacy guidelines—including more qualitative learnings you can take away from your Metaverse efforts
A cold weather front, public health misinformation, and a coup d'état could not be more different types of emergencies, but these sensitive events demonstrate how communications outputs and out-takes evaluated through real-time media monitoring produce a wealth of measurable data that can change outcomes even within the course of a single day. NewsWhip's President Brett Lofgren will describe three case studies that demonstrate the advantages of using real-time media monitoring for high-impact outcomes. We’ll learn how to:
- Quickly perceive situations that threaten company reputation
- Use real-time data to understand critical moments, in context of all the news
- Compare similar incidents to establish benchmarks of public vs. media interest
- Predict the impact of a crisis while it's unfolding
- Persuade stakeholders to take action when it’s warranted
During this fireside chat with Ragan CEO Diane Schwartz, John Avlon will discuss the ever-changing nature of media and the relationship between government, press and other stakeholders. He will also share insights on leadership and crisis management from his most recent book, Lincoln and the Fight for Peace.
Comprehensive media strategies look beyond traditional and social media to include emerging platforms. The recent explosion of podcasts and surge in paid Substack newsletters are just two examples. Join to see if you should add these and other channels to your program. You’ll hear:
- Considerations before launching a podcast, including the anatomy of a podcast content strategy, length, cadence and production—plus how to measure podcast success
- Trends driving the Substack paid newsletter revolution—from media layoffs to new apps
- The Substack FAQ: Key definitions, concepts and steps to launch your own
- Innovation and ROI: How to experiment with and evaluate new channels without burning through resources—plus how to measure the success of new launches
Whether you call it corporate content, company storytelling or brand journalism—it’s your key to engaging busy reporters, especially if it’s anchored by subject matter expertise. But today, a strong thought leadership program alone isn't enough to connect your story to media and other influencers. You need to be your own publisher, news producer and studio. Join to learn:
- How to plan, create and share content that appeals to today’s reporters (and your many audiences)
- Smarter ways to organize your comms strategy around a media newsroom model
- How to create a publishing platform to support video storytelling that will be used—and shared—by media outlets and social media influencers.
- How to extend your reach through satellite media tours (SMTs) and a thought leadership video series to gain greater reach, mindshare and brand power for your thought leadership
It’s one thing to have a measurement matrix in place and powerful monitoring resources to pull essential KPIs. But that doesn’t mean you can make sense of all the data in your dashboard—or that you're pulling the right metrics with the right tools. Join this session to learn how to better extract truly actionable insights like a true data scientist—so you can translate hard numbers into easy recommendations your execs will love. You’ll learn:
- Unleashing your inner data scientist: How communications professionals can better apply data and analytics to their work
- Using the AMEC Planning Tool to answer essential questions that will help you avoid “shiny object syndrome” and determine the right tech for your needs
- Storytelling with data: Tips to analyze data and extract insights that tell a clear story about your results
- Four key considerations to help take your communications technology (CommsTech) to the next level
- Dashboard examples: Apps, interfaces and charts others are using in their measurement toolboxes
Social media and influencer marketing don’t operate in a silo—they’re essential components to your overall PESO communications and media mix. Join to hear how one organization's PR and social media teams learned to play in the same social media sandbox during the pandemic to build trust and engagement when their various audiences. You’ll hear:
- The pandemic pivot: How a small communications team reimagined its PR, social media, influencer outreach and content on the fly to adjust to new realities
- The trust factor: Examples of how to build trust and engagement via customer and employee advocacy on social media
- Influencer marketing first steps: How to identity and work with the right influencers to create a mutually beneficial partnership that spreads your message on social media (plus a quick overview of what to budget)
- Testing TikTok and the Big 5: How to boost your news and posts on social media with the help of internal and external influencers
Every organization or public figure with a reputation or brand worth protecting needs to be ready for when their moment in the crisis spotlight occurs. This quick role playing session will arm you with core crisis principles before thrusting you and your fellow attendees into a simulated crisis-of-the-week ripped from the headlines. You'll leave with a quick experience of what it is like to be in the crisis war room with a top, global, crisis communications expert. Come prepared to put your skills to the test! You’ll learn:
- How to quickly analyze a top crisis ripped from the headlines
- Role-play strategies under strict time constraints and how to best counsel in a crisis
- Several ways to immediately show your value to your client
- Tips for more effective crisis simulations and teamwork and ways to rebuild trust
- Mistakes companies, public figures and brands make when bad news strikes—and how to avoid them
Join for a fun, interactive discussion designed to break down barriers with today’s media gatekeepers. You’ll hear firsthand how to break through with authenticity, human-driven stories and fresh perspectives. You’ll also get a chance to pitch these newsroom insiders and hear their feedback firsthand—so come prepared! You’ll learn:
- The shrinking newsroom: How to build stronger relationships with busy journalists
who need help with sources and ideas—even as their colleagues leave for other jobs
- How to craft compelling angles that help you stand out in a chaotic 24/7 news cycle
- What’s on journalists’ minds now—from job security and covering multiple beats to fears of censorship abroad and what that means to what gets covered at home
- The DE&I factor: How to ensure your outreach is inclusive and not tone deaf
- Bonus fast pitch session: A fun, interactive forum to air and improve your pitches IRL
We’ll share the top tactics and strategies from the conference as you prepare to implement these ideas for your organization.
Join us for this reception for all conference attendees. Mingle with colleagues, PR and communications leaders at this can’t-miss networking cocktail party at the conclusion of the conference on May 11, 2022. Reconnect with colleagues and make new friends as you are enjoying great conversations, superb food and drink.
Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal? Sign up to participate in a Dutch Dine Around on May 11, 2022, leaving Yale Club at 6pm following the Network Cocktail Party. We will assign each attendee to a restaurant and email you reservation information before the start of the conference. This is a “Dutch” event and not included in the conference fee. Each participant will pay for their dinner.
Each registration comes with a personalized Media Relations & Measurement Conference Certificate of Completion for attending
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Public Relations • Media Relations • Corporate Communication • Brand Journalism • Reputation Management • Crisis Communications • Issues Management • Social Media • Storytelling • Writing and Editing • Measurement and Evaluation • Executive Communication • Brand Management
BACK LIVE AND BETTER THAN EVER!
Beyond the conference, enjoy exciting networking events, experiences, and all the city has to offer! Plan your time with PR Daily!
NETWORKING COCKTAIL PARTY
Yale Club, May 11, 2022 from 4:30 – 5:15pm
Join us for this reception for all conference attendees. Mingle with colleagues, PR and communications leaders at this can’t-miss networking cocktail party at the conclusion of the conference on May 11, 2022.
Reconnect with colleagues and make new friends as you are enjoying great conversations, superb food and drink.
OPTIONAL DUTCH DINE AROUND
Starts at 6pm, Leaving from the Yale Club
Looking to connect with colleagues on issues of shared interest? Or just get to know your colleagues over a great meal? Sign up to participate in a Dutch Dine Around on May 11, after the networking reception. We will assign each attendee to a restaurant and email you reservation information before the start of the conference. This is a “Dutch” event and not included in the conference fee. Each participant will pay for their dinner.
Top 10 things you’ll learn at this conference:
- How to increase ROI for your PR and media relations programs
- How to land better coverage in a fractured media landscape
- The Trust Mandate: How to tell your purpose-driven or ESG story
- The 3Ds: How to connect data, digital and diversity at your organization
- Thought Leadership: How to rebuild trust with the public and press
- Journalists Speak Out: Insights from gatekeepers who pull no punches
- Pitch Perfect: How to create news, craft irresistible media hooks and prep your execs or sources to handle interviews with greater poise and success
- Innovative Press Releases and Online Newsrooms: Winning attention in the TikTok era
- Measurement Toolbox: How to track placement, tone, reputation, social media and essential online metrics amid today’s big privacy shakeup
- ROI Beyond the Barcelona Principles: How to create a practical measurement index that ties content and communications to ROI—from driving sales to cutting costs
|Ragan Insider Registration||$1149|
|Ragan Insider Registration||$1049||$1149|
Save an additional $200 off current rates.
Would you and your team like to attend? Group pricing is available when registering!
Can’t make the live event, register to receive the on demand recording of the entire event.
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The Yale Club of New York City
50 Vanderbilt Avenue
New York, NY 10017
Top reasons to attend this conference
- We’ll all be together again – in person – networking and learning!
- You’ll partake in provocative panels and discussions with essential takeaways.
- You'll forge new connections during the conference and group activities.
- You'll receive all presentation slides and handouts.
- You'll get access to the on-demand recording for 12 months.