The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

What are the strategies that will be your focus for 2021?

Will earned media take center stage? How will you use social media, owned media and advertising opportunities to build a cohesive brand strategy? How can you earn a bigger seat a the table?

For Leeza L. Hoyt, APR, founder and president of The Hoyt Organization, Inc., PR pros must think beyond their traditional scope parameters to fund success and influence with their publics.

We caught up with her for our latest in our ongoing “Day in the Life” series. Here’s what she had to say about managing client expectations through the end of 2020 and into our brave, new future:

1. How much coffee do you drink during a day?

Hoyt: Too much! Seriously, probably at least three.

2. Who is the most important person you talk to every day?

Hoyt: My mom. She’s getting up there and looks forward to my calls every day.

3. How much of your day is spent on Zoom calls?

Hoyt: On average, I’d say three hours.