These are the top tools for monitoring the media, according to new Ragan survey

When it comes to measuring media mentions, there are many tools that brands can choose from. Some tools only measure social media while others are comprehensive one-stop shops that help track all kinds of media hits.

For Ragan’s 2022 Communications Benchmark Report, we asked what tools pros are using. The top results indicate support for both traditional tools and inexpensive options to monitor online brand reputation and audience engagement.

Google Analytics leads the pack as a “freemium” option for measuring website performance, but tools like Cision, Hootsuite and Meltwater also see widespread use.