TikTok highlights restaurant’s plight, Coke leans into Christmas magic

Every now and then, someone manages to tell a story with just a few seconds of video, causing an outpouring of goodwill. That happened yesterday, when TikTok’s @marcatostacc posted 10 seconds of her family’s seemingly empty Mexican restaurant in Illinois, panning from the warm-toned walls and potted plants to her mother looking out the window, apron tied.

I wish I could give her customers for Christmas

“It breaks my heart to see my mom watching the door…” the text overlay begins, a song by “The Voice’s” Chance Peña playing in the background. Users shared the video over 13,000 times, leaving tens of thousands of supportive comments and making plans to join Taco-Bout-Joy for tortas, tacos and tamales.