TikTok’s new shopping rankings, Virginia governor’s apology and more
Plus: Musk’s case for Twitter Blue.
TikTok is creating a new ranking system to evaluate how well creators sell products, according to a MarketWatch report.
These rankings will be made available to brands and companies using the platform’s new commerce system.
[FREE GUIDE: The Ultimate Corporate Communications Internal Email Broadcast Best Practices]
TikTok will rank creators on their willingness to work with brands and share products on their accounts.
The move is the latest in TikTok’s efforts to use the system to help encourage additional sales on its platform.
And it’s coming at a booming time for social e-commerce.
Research from Accenture indicates that sales from social platforms could reach $1.2 trillion globally by 2025 after reaching $492 billion in 2021.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
