How are you getting the word out about your unfilled positions? Amid what some are calling the “Great Resignation,” many companies are struggling to fill open roles. The number of job openings in the U.S. hit a record high in June, with more vacancies now than at any other time in history.
That’s great news if you are looking for work, but it’s a tough task for those who are eager to bring in new talent. That’s what led Uproar PR to get creative with its new job posting, turning to the platform Cameo to partner directly with Sugar Ray’s Mark McGrath.
“The last few months have been a very challenging time to find great talent,” says Catriona Harris, CEO for Uproar PR. “There are more candidates in the market than we have seen in a long time, but they tend to get offers before we even have time to interview them.”
To compensate, Uproar PR has sped up its interview process to try and get to a decision on a potential candidate before they get swiped by another firm. “Rather than doing two-three interviews with a single candidate over the course of a week or two from different stakeholders at Uproar, we try to do them all at the same time or back-to-back so we can make decisions quickly,” Harris says.
Hitting the Mark
To make a little extra noise, Uproar PR used Cameo, which enables people to pay participating celebrities and personalities to record a personalized message.
“With the hiring market being so competitive right now, our executive team was sitting around a table discussing creative ways to attract talent,” says Harris. “We were throwing out unconventional things we could do and came up with the idea of using Cameo. We thought our digital team could do an amazing job creating a campaign around a celebrity hiring campaign.”
The decision to go with Sugar Ray’s Mark McGrath was all about knowing the target audience. “The video turned out better than we could have imagined – Mark was so personable and fun,” says Harris.
And the stunt has been a big hit.
“The response to the Mark McGrath video has been outstanding,” says Harris. “Within minutes of launching the video, everyone on our executive team was getting texts, DMs and calls from colleagues commending us on the creativity. In fact, we hear a few other companies have borrowed the idea.”
And most importantly, the team has seen a great batch of applicants for its open role. “The caliber of our resumes coming in the door has also been stellar!” Harris says.
What new hires are looking for
What is the difference maker for a potential new hire looking for an agency home in 2021? Is Mark McGrath really making the difference—or are there other intangibles that an employee is seeking in this labor market?
“I feel candidates are looking for employers who understand the pandemic has changed the future of the workplace and workforce,” Harris says. “They want to work for a place that gives them freedom in their day to have balance and flextime.”
For Uproar PR, this has meant going from three offices in 2019 to a fully remote organization scattered across nine states. “We encourage our team to block out time in their day to go for a walk, do yoga, throw in a load of laundry,” Harris says, adding: “I think it’s imperative that we embrace this new way of life – it’s staying with us now.”
Like other organizations, Uproar PR is also working to support employee wellness. “One thing we have added that I’m very excited about is an annual employee wellness retreat,” says Harris. The retreat has been dubbed Uproar Unwind and will offer an all-expenses paid trip for employees and their guests later in the year to a beach location. Like any good PR creation, the event has been given a tagline: “No Work, All Play.”
“We want people to relax with their coworkers and get to know them in a casual environment, free of Zoom!” says Harris, who intends to make the wellness retreat an annual event.
Takeaways for others
How can you follow Uproar’s lead, perhaps without cribbing its Cameo stunt?
“Get creative!” admonishes Harris. “No longer can you post a job, wait for resumes, and have your HR department casually screen them. It’s a competitive market, and you need to adjust to be competitive alongside of it.”