Wagstaff Marketing’s Valerie Wilson argues for yourself as a brand

What are the lessons and learning moments that most stand out for you when looking back on 2020? For one PR pro, it was collaborating on the Black Lives Matter Mural in Harlem.

Valerie Wilson, managing director with Wagstaff Marketing, shared how she is thinking about the future of communications and how she is putting lessons taken from the past 18 months into practice.

Here’s what she had to say when we spoke for our latest in the “Day in the Life” series:

1. What’s the first thing you do every day when you wake up?

Wilson: Have a glass of water and check my social media.

2. Who is the most important person you talk to every day?

Wilson: My kids.

3. When do you plan to go back into the office? Do you want to go back?

Wilson: I don’t have a plan for that. My feeling is that we should always keep this hybrid model with the office as an option but not a requirement. We have learned that we can be as productive, or even more so, working remotely, and it makes for a better quality of life/work balance.