What customers really want from your brand–and how to deliver the goods

Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace.

Turning that person’s curiosity into a purchase often hinges on the customer experience, which these days means almost everything. One Salesforce study shows that 80% of consumers care as much about the experience a company provides as about its products and services. And 54% in another study from PWC said the customer experience at most companies needs improvement.

“It’s a more sophisticated buyer landscape today, with consumers having many digital resources to research and give feedback to their digital communities,” says Jeff Pedowitz, President/CEO of The Pedowitz Group and author of “F The Funnel: A New Way To Engage Customers & Grow Revenue.” “Therefore, it’s important for companies to prioritize each touch point.”