When should your brand take a stand?

A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events.

brand-decision-taking-a-stand

Deciding if, when and how to speak out on social issues is top of mind to every brand and organization.

Many organizations have made public statements; others are reluctant to wade into issues around social justice and diversity equity and inclusion. The decision-making process around that is murky and confusing for many.

Data from FleishmanHillard sheds light on this issue in a recent report that found 73% of consumers believe CEOs must have an active voice in supporting and influ­encing environmental policy change. It also found 64% of consumers think a company must talk about its behavior and impact on society to be more credible than its competitors.

If you’re grappling with how to navigate these issues, you’re not alone.

The guidance in this report from Ragan’s Communications Leadership Council, “Taking a Stand (or Not)” walks you through the decision-making process to determine if and when to speak out.

You’ll learn:

  • When to speak up
  • What consumers want to hear
  • The five-step decision-making process to guide whether you should respond or take action based on values of your organization and stakeholders.

Download your copy of the guide today.

COMMENT

2 Responses to “When should your brand take a stand?”

    Ronald N Levy says:

    This brief item helps show why Fleishman Hillard is invited to nearly all major new business shootouts and wins many of them. It’s because all top PR firms have creative ideas but FH ideas are often based on research like this on consumer beliefs. And before serious money is spent, FH research helps forecast how an idea will produce results. The creativity is not to impress the client with cleverness but to maximize target audience response.

    Ronald N Levy says:

    This brief item helps show why Fleishman Hillard is invited to nearly all major new business shootouts and wins many of them. It’s because all top PR firms have creative ideas but FH ideas are often based on research like this on consumer beliefs. And before serious money is spent, FH research helps forecast how an idea will produce results. The creativity is not to impress the client with cleverness but to maximize target audience response.

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