Leaving what wasn’t working before COVID in the past
In the excitement to get back to ‘normal,’ one PR pro urges colleagues and clients to consider what wasn’t serving them in the daily grind of 2019.
It’s hard to take a step back and prune tasks that no longer serve a purpose. In the hectic scramble of many PR agendas, it’s easier to be additive.
Yet, the COVID-19 pandemic and lockdown offered a once-in-a-generation chance to reconsider the to-do list that comprises the work life of so many industries. And for PR pros, it’s an important moment to consider what was actually worth the effort in those days before COVID, and what should be abandoned.
That’s the message from Vicky Boudreau, CEO and founding partner with bicom inc. She caught up with us recently for our latest in the Day in the Life series and here’s what she had to say about making the “new normal” more productive—and PR life more manageable.
Vicky Boudreau
1. What’s the first thing you do every day when you wake up?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
