YouTube challenges TikTok with rich Shorts and how young Americans get news
Plus: SnapChat adds new Question Stickers.
A new report from Pew Research Center gives fresh insight into where Americans go to find news on social media.
Facebook is still the leading news site with 31% of Americans, followed by YouTube (25%), Twitter (14%), Instagram (13%), TikTok (10%), Reddit (8%), LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) and Twitch (1%).
Demographics also play a key role in where Americans find news.
The study indicated that those between 18 to 29 most often check Snapchat (67%), TikTok (52%), and Reddit (50%) for news, women most often check for news on Facebook, while sites like Twitter and Reddit attract more men.
Why it matters: The Pew Research Center report is a good reminder that each social media service attracts different audiences — and if you’re aiming for a younger demographic, you may need to expand your social media reach outside TikTok.
YouTube expanded its Partner Program this week which will allow short-form video creators to make more money off content uploaded to its platform.
The move is expected to challenge rival TikTok’s partner program.
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