Research is one of the core skills of any good PR professional.
Whether we’re absorbing a client’s stats, fielding our own surveys and focus groups, or striving to better understand our audiences and media landscape, we need to constantly be on the lookout for new data that can change our perspective and improve our work.
Yes, it also turns out PR pros do need to know math. Sorry about that.
This report includes surveys on topics like:
- Diversity, equity and inclusion
- State of the industry and trends around the world
- The future of work
- Internal communications
- Environmental, social and governance
- IPR’s own research
Download the free report and let us know which research you found most valuable. We’re diving into PwC’s “CEO Expectations for Future Trends.”