Ragan Insider Alan Pearcy
Executive communications associate at Google
You’ve probably never heard of them, but I’m telling you—this company is going to be HUGE. Mark my words.
Archive for July, 2012
Ragan Insider Michael Sebastian
Chick-fil-A’s PR crisis: Chicago, Boston block restaurant chain
Last week, Chick-fil-A CEO Don Cathy said his company supports traditional marriage, sparking a social media firestorm and boycott that has yet to subside.
Ragan Insider Matt Wilson
Looking for a job? Get your social media house in order
Data show that more and more recruiters search for job candidates on social media sites, and not just LinkedIn. What are they looking for? Personal branding.
Ragan Insider Adam Vincenzini
10 photo-editing tools for community managers
Your audience craves visual content. These free tools will help you create the kind of images that will nourish those cravings.
Ragan Insider Jennifer Nichols
Advice for the next generation of PR
Public relations is not a glamorous job, says the author, who offers six pieces of wisdom for recent and soon-to-be college graduates looking to join the industry.
Ragan Insider Jackson Wightman
8 surprising stats about the power of email marketing
For example, companies made an average of $40 for every dollar spent on email marketing in 2011.
Ragan Insider Kevin Allen
AP updates guidelines on social media interaction with sources
This means you, PR professionals!
Ragan Insider Jeannie Clary
What to do when reporters don’t respond to your pitch
You’ve done your research. Targeted your pitch, and—crickets. It’s frustrating. The author knows, and she wants to help.
Ragan Insider Christina Mozaffari
5 ways to ace your media pre-interview
Want to get your client or boss on TV or radio? Better nail the pre-interview that a producer conducts. Otherwise, they might bounce you from the show.
Ragan Insider Alan Pearcy
1980s style game from The Guardian tests your medalist potential
Make your Olympic aspirations a (virtual) reality. Plus, Kermit and company bail on Chik-fil-A, viral empathy reaps $700,000 for bullied bus monitor; weird eBay finds, the trillion-dollar demographic, how to make awesome infographics, and more.
Ragan Insider Alan Pearcy
Director of marketing for Give Something Back
But first, here’s a little something-something they’d like to offer you.
Ragan Insider Alan Pearcy
Suggestive new infomercial puts the Shake Weight to shame
Feast your eyes on ‘Ace Power,’ a ridiculous workout tool that leaves health experts skeptical and exercise enthusiasts feeling the heat.
Ragan Insider Jenna Britton
Ditch these 5 business writing mistakes
You may not realize you’re making them, but they could be undermining your credibility and obscuring your message.
Ragan Insider Angela Jeffrey
PR industry developing social media measurement standards
The industry has been working to establish measurement standards, and it’s definitely making progress. Here’s what you need to know.
Ragan Insider Kevin Allen
8 types of images brands should never share
It’s the year of the image, and companies are harnessing the power of social media sites such as Pinterest and Instagram. If you’re using or exploring these platforms, make sure you’re also heeding this advice.
