Archive for January, 2013

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}‘Best résumé ever’ looks like an Amazon product page{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/philippe-dubost-amazon-resume.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Writing, Editing{/%KICKER%} {%CATEGORIESID%}e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}But are employers buying? Plus, a ‘rotten’ Twinkie bidding war, a ‘Downton Abbey’ Nintendo game, the first (and risqué) computer art, ‘man-sumers,’ secrets behind Puppy Bowl IX, ‘clown questions’ hit ‘Jeopardy,’, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. Employers usually request a cover letter, résumé from potential applicants. So it’s quite fitting that shortly after “one of the best cover letters” took the Web by storm in recent weeks, Mashable reports of “An Amaz-ing Resume” going viral. Mimicking an Amazon product page, the crafty C.V. for Paris-based Web product manager Philippe Dubost might resourcefully flex his digital know-how, but “An Amaz-ing Resume”? Let’s leave the copywriting to someone else, Philippe. RELATED: 10 words, phrases that shouldn’t be on your résumé Speaking of … an op-ed posted to The Egotist Network presses agencies to afford copywriters the same rights for nurturing creative ideas that they give art directors so that artistic integrity isn’t lost along the way to a final product. “You birth it, you raise it.” Meanwhile, Hostess is closer to finding new parent companies to raise a number of its now orphaned brands. According to Technorati, a New York judge has approved the bankrupt baker’s request to sell off up to 93 percent of its bread enterprises on Feb. 28. This includes the iconic Twinkie, for which The Boston Globe reports C. Dean Metropoulos, Co.—that is, the owners of Pabst Blue Ribbon—remains among the leading bids being considered. RELATED: Pabst Blue Ribbon could save the Twinkie Another Twinkie bidding war is taking place on eBay, where potential buyers have until Jan. 30 to out bid the competition for a rotten Twinkie—or as one person described it, a “scientific, historical curiosity.” (via Gawker) And to think, The New York Times suggests we, as a society, have a food waste conundrum on our hands. Addressing the issue, two United Nations agencies launched a global campaign called the “Think, Eat, Save” initiative. The effort “underlines the disparities between food production, consumption patterns in developed, developing countries.” A different conundrum exists for social media consultants, who, according to a first-person account from BuzzFeed, are often met with clients that “genuinely” can’t even log in to Facebook. RELATED: 6 reasons PR pros should manage social media “Downton Abbey” fans will certainly want to be sure they can log in to YouTube, where Bill Kiley has uploaded a Nintendo-inspired spoof of the PBS hit series. RELATED: 3 ways to tap nostalgia for PR, marketing As antiquated as the graphics in that game were made to appear, they’re still light-years beyond our earliest computer images. The Atlantic reports on the “never-before-told story” of the first computer art, a scantily clad Esquire magazine pin-up girl digitalized in the late 1950s by an anonymous IBM employer. Although sex still sells, marketers will have to do better than a pin-up girl to reach the newest hot advertising demographic: “man-sumers.” As NBC News’ Brian Williams reports, Tide is just one of the brands hoping to capitalize on the increasingly important marketing target: Men are sure to be watching on Super Bowl Sunday, when, according to results from a recent survey by Lab42, more American adults will be watching for the commercials than the actual game—39 percent compared with just 28 percent. However, I’d bet an unaccounted for percentage plan on flipping to, from this year’s Puppy Bowl IX. Going behind the scene, E! Online shines a light on a few secrets that the estimated 9 million viewers at home might not know. No way Washington Nationals then-rookie outfielder Bryce Harper could have known last June that when he notably told a Toronto-based reporter—who asked if he planned to celebrate a home run with a beer while in Canada (where the drinking age is 18)—that his inquiry was a “clown question, bro,” the now-famous retort would gets its own category on “Jeopardy.” It did on Friday. (via New York Daily News) Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. {/%BODYCOPY%} {%ID%}13682{/%ID%} {%DATAID%}e389f0f4-a2ee-42ca-8394-2c610c0c0432{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}1/29/2013 2:47:33 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/13682.aspx{/%LINK%} {%BYLINE%}Victoria Harres