9 tips for placing that op-ed your CEO wants you to write
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
An Uber executive’s remarks became big news though they weren’t intended for publication. It’s always important to set ground rules with reporters.
Thought these short animations are often used to entertain, pros can also use them to take a visual strategy to the next level.
The restaurant chain tweeted that ‘no Juan ever’ would say he hates tacos. Followers called the brand out for racism.
When a customer, a competitor, or a disgruntled employee goes to Reddit with a complaint, true or not, it can gain traction. Here’s how to head off a disaster.
The smoking-related term beat out other modern contenders such as ‘bae,’ ‘slacktivism,’ and ‘normcore.’
The print publication Pineapple is the company’s way of pushing itself forward as a lifestyle brand.
Unilever filed a lawsuit against Hampton Creek, alleging false advertising over its eggless “mayo” product. Then the company’s mayo brand quickly made changes to its own product descriptions.
The car sharing service is back in the news after Senior Vice President of Business Emil Michael suggested in remarks at a private dinner spending $1 million to dig up dirt on reporters. (Updated)
The days of PR professionals separating themselves from other departments in an organization must come to an end, according to one agency executive.
The social media platform announced it will penalize “overly promotional” page posts in 2015 by significantly reducing the offending company’s organic reach.
You’ve worked hard to create great content. Now how do you promote it? This guide will help.
The magazine publisher, which put an end to its internship programs last year, has settled a lawsuit claiming interns were underpaid.
Cutesy coinages and clumsy clichés litter contemporary writing. It’s time to take out the trash.
Relevance and timeliness are two of the most important factors for reporters. Here are a few ways to make your pitch have some urgency.