5 ways brand managers can ‘newsjack’
Communicators can jump on breaking news or trends, increasing brand recognition and offering helpful advice. Here are a few things to consider.
Communicators can jump on breaking news or trends, increasing brand recognition and offering helpful advice. Here are a few things to consider.
The digital format is the first for AP, and will allow PR pros to search through its 5,000 entries easily among a variety of platforms.
It’s easy to get lost in the virtual sea of content, especially if you’re managing profiles on several social media platforms. Here’s how you can make the most of the time you spend online.
There’s no guarantee that anything will go viral, but these tips from MySiteAuditor are as assured as any.
Like food with ingredients just out of the garden, the best PR is fresh and local.
These linguistic lapses find their way into spoken conversation and written text. More than nitpicky rules, the guidelines offered here will burnish your reputation as a communicator.
CEO Mary Barra candidly spoke to the automaker’s workers in a town hall setting Thursday about a $900 million settlement in its ignition switch case.
Shifting trends, conservation techniques and controversial claims were three topics of interest for PR Daily readers this week.
Some reports blame a political Twitter spat with an MWW executive, others say execs saw Weiner as simply a ‘distraction.’
The construction equipment company used creativity to build great things with its ‘Built for it’ campaign.
It’s long been considered an ironclad PR rule to avoid repeating a falsehood, but occasionally, failing to repeat what was incorrect can lead to confusion.
Fans of Twitter’s livestream app can share even more, and a newcomer to the live-streaming game makes the trend more social than ever.
Stephen Rannazzisi came clean on a fabricated story that he was in one of the towers the day of the attack, and sponsoring brands have come forward with statements.
B2B marketers can attract attention and boost audience engagement with these approaches.
The company insists the app, called Sizzl, is ‘totally real.’ It makes matches by users’ amount of bacon love.