REI’s Black Friday gambit: Will closing its stores woo consumers?
The outdoor gear retailer will keep its doors shut on the high-volume shopping day in the hope that its target audience will appreciate the ‘authentic’ gesture.
The outdoor gear retailer will keep its doors shut on the high-volume shopping day in the hope that its target audience will appreciate the ‘authentic’ gesture.
Showcase how your organization is a proven leader in making a positive difference in the world. Don’t miss your chance to share your hard work and advocacy. Enter by Wednesday, Nov. 4.
PR pros must do more than a one-time charitable effort in order to get in consumers’ good graces.
PR and marketing pros can learn more about those who post online—and craft content that their fans can find more easily.
Public relations is among the most stressful jobs in the U.S. When the pressure gets to you, take time to be thankful.
The social network sought to prevent two companies from using ‘pin’ and ‘pinning’ in names and functions. U.S. and U.K. courts ruled against Pinterest.
Latching on to an inappropriate hashtag, misunderstanding the SEO trinity and failing to curate content are cause for contrition. Don’t abandon all hope; redemption is nigh.
Tying the ubiquitous behavior to consumers’ longing to identify with something ‘famous,’ this tactic gets your fans to promote your product or service with little cost and huge ROI.
Most marketing chiefs say that the buzz behind brand journalism and ‘real-time’ marketing is bigger than the results can deliver.
The baseball memorabilia company and the Major League Baseball Alumni Association scrambled to correct an injustice toward a young baseball fan.
Cause communications can help an organization get highly sought resources, but only when pros avoid falling prey to these common offenses.
Joanne Ivy was scheduled to retire Dec. 31, but left early amid accusations of attempting to keep egg-free mayo product out of Whole Foods.
Expand your charitable outreach campaigns; emulate these three practices Hungry Howie’s uses to raise funds for the National Breast Cancer Foundation.
Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy.
Many have used the social media platform to spread information and updates about the quake, which registered a 7.5 magnitude.