Identifying timely topics is a first step, of course, but other marketers are feeding from the same online trough and trying to impress a dwindling pool of journalists. Try these approaches.
The crystal ball has been de-smudged. Let’s take a look at emerging trends for the year ahead.
Feeling tapped out? Try these techniques to get your creative juices flowing again.
We simply can’t choose the best if the best don’t apply. That’s why we’re giving you more time to submit your best work in visual communication, design and infographics. Don’t miss this chance—today is the last day!
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
With topics ranging from creating great press releases to managing your money, these books are excellent resources for any PR pro to keep handy.
With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.
Public relations professionals know that whom you know is just as important, if not more so, than what you know. Here’s how being a part of groups can boost your networking prowess.
Free attendance at our Disney conference is at stake in this duel of the social media managers.
This week, readers boned up on writing skills, PR tasks and social media tactics. Check out our most-read and shared stories below.
A major winter storm is bearing down on the East Coast. Fashion your comms strategy to handle whatever professional blizzard might come your way.
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
Has stream-of-consciousness discourse brought this violation into widespread use, or do the violators simply not understand how sentence structure works?
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers’ most puzzling audiences.
The lead-laden water that has poisoned city residents dominated Gov. Snyder’s State of the State address Tuesday, but it’s been a busy 24 hours. Here’s a breakdown of what’s happened.
