A recent survey revealed that more marketers are spending money to advertise online. The search giant is offering a way to do so as trends surface.
Ever wonder how the term ‘less means more’ can apply to your marketing strategy? With everyone on sensory overload, here’s how to keep it simple, smarty.
Timing can be play a crucial role in landing a new job, but it isn’t the only factor. Some recruitment agencies suggest relying on data. Here’s are dozens of available positions to get you started.
As a PR pro you know how easily a day’s worth of work can fill up. When looking to improve your business strategy, it’s important to take time out of your busy schedule to keep your efforts focused on growth. Here are a few things to consider.
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
As presidential campaigning kicks into high gear, marketers should look for ways to jump on board. Here are a few concepts for PR pros to focus on.
The tomes on this list not only will look impressive on a bookshelf, but also will help you become a more skilled and successful communicator at work and in your personal life.
Did the organizations’ designated tweeters compete ably with the amusing confessions by office jokesters? Only if the brand managers were witty. The odd peeing puppy helps, too.
The beverage maker’s global initiative is its brand managers’ effort to unify its products under a new marketing strategy. Here are rebranding lessons to learn from it.
We simply can’t choose the best if the best don’t apply. That’s why we are giving you more time to submit your best work in visual communication, design and infographics. Enter by Monday, Jan. 25.
The PR maelstrom includes accusations at all levels of government—including the EPA. On the eve of his State of the State Address, Gov. Rick Snyder says he’ll stay on and fix things.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
There’s one thing you can never do too soon—establish an audience. Here are a few tips for doing just that in advance of a new product launch.
Can’t afford a professional designer? Never fear. Tools as familiar as PowerPoint can help you distill data-heavy content into visuals that your audience will gobble up.
Internet users lashed out after the search giant called the words ‘negative physical attributes’ in a recent policy notice sent to an AdWords user. Google blamed the situation on a poorly-worded notice and updated its policy.
