The entertainment group is in the midst of a PR disaster after winning a controversial lawsuit filed by Kesha. Despite its legal victory, the brand is taking heat from artists and fans online.
Trying to boost conversion rates can baffle the savviest content marketers. Instead of wasting your time with the same old tools, try these website tweaks.
When it comes to successful branding, product recognition goes a long way. A popular mascot has two rival organizations in a trademark battle.
We’re still waiting to see the best work in digital PR and social media, so we’ve extended the deadline. Why are you waiting to be recognized? Enter by March 16.
The company’s marketing initiative will feature proprietary digital symbols on its packaging this summer.
You can build your network and your credibility when you post on the professional network. Here are great tactics for extending readership and achieving better results.
A customer service agent was fired after targeting a post—on Medium—at the company’s head complaining of her wages. The actions have sparked a huge backlash.
If your working relationship isn’t going smoothly but you’re not sure if you should sever ties, this list will help you gain control.
Looking to partner with bloggers and social media users who command a lot of attention online? These resources can help you locate, connect and get the most out of potential brand ambassadors.
Do the journalists to whom you send emails the courtesy of following these guidelines for polite messaging.
We know there’s still great work to be rewarded. That’s why we have extended the deadline for the PR Daily’s Media Relations Awards. Enter by Feb. 24.
With these easy-to-use apps you can turn your photos into video slideshows, or add watermarks, text, emojis and more.
Some say that the print’s decline, along with the rise of online content, is a death knell for the strategy. One PR pro argues that current trends make journalist outreach even more important.
Thousands took to Twitter to commemorate the best-selling author, who died Friday, by sharing her inspirational messages.
The organization behind Hollywood’s most glamorous event is suing a marketing group over use of its name and spoiling celebrities with swag.
