The ride-booking service will change its phrasing after claims that it deceived customers regarding its safety procedures and fees.
News organizations and marketers blasted Red Lobster for its tardy response to a high-profile mention from the pop star. One strategist suggests taking the high road instead.
Once an afterthought in that realm, public relations has become a dominant force. Three industry experts weigh in on the reasons for and ramifications of this metamorphosis.
The GOP presidential candidate pulled the ad after the senator realized the actress ‘had a more colorful film history than we were aware.’
We’re all in a rush, but your copy shouldn’t suffer for it. Here’s how to compose pitches, emails and other text clearly and confidently when deadlines are looming.
In content marketing, trends matter. It can be tough though, to keep up with best practices. One marketing group offers a few areas to focus on in 2016.
Here’s how to ask someone to be your PR Valentine.
We don’t want you to miss this chance to submit your enviable work for the chance to be named the best in media relations strategy. Don’t delay—final deadline for the 2016 Media Relations Awards is Feb. 17.
Battling comma splices, dangling modifiers and the dreaded double entendre, these intrepid word warriors vanquish unspeakable linguistic menaces. It’s all in a day’s work.
This week, readers learned how to keep their press releases from being ignored, 10 subject line tips, how to improve Google results, when journalism and PR intersect, and more.
Marketers eager to attract an audience should always be aware of cost. Avoid these missteps, to save money, time and frustration.
Want to show love to the communicator in your life? Check out this list of ideas.
In a move to protect his position as GOP front-runner, Donald Trump swept things under the rug with the nation’s largest Spanish-language broadcast network.
If you’re running behind in launching your love-themed marketing campaign, don’t go home with a broken heart. One PR pro offers a few eleventh-hour strategies that you’ll adore.
Now that content marketing, social media and other online trends are dominating marketers’ tactics, room to allocate funds is a crucial part of ensuring success.
