The coffee outfit is being accused of ‘negligent misrepresentation and fraud’ in a lawsuit filed by consumers. Brand managers are calling their bluff.
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
Join the Speechwriters and Executive Communicators Forum LinkedIn group and lend your experience and authority to the speechwriting conversation.
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
Don’t let media placement be its own—and your only—reward. Follow these steps to get an SEO and sales bump for every media hit you score.
Twitter helped define the term ‘social media.’ As it turns a decade old, social media managers, marketers and professional wordsmiths discuss how the platform has affected their efforts.
As a contender for the Republican presidential nomination, the Ohio governor should be taking more opportunities to appear in front of cameras, in newspapers and online. What gives? One PR pro weighs in.
Research by Buzzsumo homes in on optimum times and ideal lengths for your organization’s posts on the social network.
We know there are health care PR campaigns, videos and impressive brand journalism that demand recognition. Don’t miss out – enter by April 20 for the chance to be named one of the top health care communicators in more than 20 categories!
The social media savvy pontiff recently broadened his online reach by joining the photo-sharing app.
The tissue brand made an impact on #RaganDisney attendees for its moving marketing video, but the company’s social media team took things further by interacting in real time with PR and marketing pros.
The social media platform has struggled to gain and retain users and bolster its ad offerings. Even though people have seemingly embraced its new timeline, eMarketer says Twitter’s profits are still declining.
Telling an impactful story in your branded content can be difficult. If you’ve got the writing chops but lack a vision for audience engagement, look no further than this infographic.
The U.K. nonprofit organization turned to the Internet to name its new research vessel. PR pros didn’t expect the popularity—nor that a silly name would rise to the top.
Sometimes social media managers forget how big an audience they cater to. To keep your team on the same page, follow these 8 rules for proper engagement.
