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For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
From animal shelters in the Midwest to coffee shops in California, business owners of all kinds are integrating Pokemon Go into their marketing strategies. Here’s the latest.
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
Think like a journalist to write alluring pitches, exciting press releases and must-read content.
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
Here are eight solid tips ensure your company’s summer program delivers a valuable experience for the interns and you.
How did you get the word out? How did you cook up instantly recognizable branded content that spread across your organization, state, country or the world? Be recognized as the best in content creation! Enter PR Daily’s Content Marketing Awards by Aug. 10.
The candy brand recently announced the new product after consumers voted on their favorites.
Vocabulary aficionados can appreciate the multitude of additional terms that come from a single change.
Newsboy hats, pink hair and dark-wash jeans are all items you might see on baristas the next time you stop by to get your latte fix.
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
As smartphones become almost ubiquitous, marketers must be judicious in how they package text and visuals for consumers. That means, in part, shedding a few obsolete notions.
One hit in a big tourism news outlet can justify your entire summer budget. Here are three pointers for breaking through, courtesy of an industry veteran.
