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After 19,000 emails were made public and headlines started to circulate, the organization’s CFO apologized and its chair resigned.
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
Crafting genuine marketing campaigns for your brand might be easier if you dedicated more time to trying and sampling its products. That’s how one agency’s latest campaign went viral.
When is a journalist on deadline? Always. That’s why phoning in a new story idea out of the blue is largely frowned upon. In certain cases, it’s OK, though. Here are the exceptions to the rule.
The way it handled its online outreach during the Republican National Convention can be a guide for community managers.
PR Daily’s Corporate Social Responsibility Awards’ 18 categories cover engagement and communications, social impact and business practices. Everybody talks about “making a difference.” Companies and organizations walk that talk. We need to know. The final extended deadline is August 10. Enter today.
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
In a recent letter to employees, Marissa Mayer painted a positive outlook on the $4.8B deal.
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
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Scale is not the only issue. Culture and media access can vary widely. Anticipate a world of difference.
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
