Doggedly sticking to your talking points, regardless of a reporter’s question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
With a few posts to encourage prevention, video of the royal heir’s simple blood test was viewed by the masses. It’s royal marketing at its best, and it’s for a worthy cause.
Though neither company has issues with consumers’ current internet use, the announcements seek to provide ‘a safe environment’ for customers.
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
Two brands shouldn’t ever be too much alike. In a recent lawsuit, executives at Adidas plan to make that clear. Here’s the gist of the feud and how reps communicated their plans.
You only have a few more days to show us how your organization strives to make a BIG difference while keeping its hat-size modest. The extended deadline is on Wednesday, July 20. Submit your best in social media, video, publications and campaigns today!
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
Social media users and reporters made fun of the seemingly lewd design after its release. By the campaign’s press conference, the image had been scrapped.
It’s time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
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We’re halfway through the summer. Have you taken time off, had a change of scenery? If not, you’re putting your mind and body at risk.
The retailer recently removed clothing that displayed phrases such as, ‘Sorry ladies, I only date models’ and ‘Ladies’ Man’ after consumers lashed out and called the products inappropriate.
This PR pro wrote an open letter to @England’s social media team after a tweet was taken down following complaints.
