American Airlines shows support for hub’s Cubs
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
This week, readers were interested in open job positions, avoiding scary media relations behaviors, why PR’s glass ceiling is harmful and more.
Sports leagues have long been supporters of giving consumers a superior watching experience. To increase engagement with fans, here’s pro basketball’s latest strategy.
The HBO series has captured the hearts of audiences around the world. Here’s how you can do the same in your efforts.
If you’ve ever wished for a sarcasm font or a way to simultaneously express disbelief and excitement, these little-known helpers are the answer to your prayers.
The beagle has to find a new doghouse: The insurance company said that although he ‘served his purpose at the right time,’ the brand is heading in a new direction.
The organization said the soldier was ‘wearing camouflage and concealment measures,” but deleted the post after social media users lashed out, calling it racist.
Perks are heavily influencing job seekers’ decisions. Are you saying ‘yes’ too soon? Are you asking for the right things? Here’s advice—and a roundup of open positions to scroll through.
The popular candy brand is adding a caramel concept to its artillery. So far, consumers are pleased. Here’s the announcement—and a few reactions.
PR Daily’s 2016 Video Awards wants to see your best digital ads, recruitment videos, viral sensations and more. Tell us the secret of that video that spoke to the masses by Wednesday, Oct. 26.
The average salary of marketing professionals has been on the decline this year. Take a look at what people are earning and which skills are in demand.
If you’re a brand manager looking to expand your reach to China’s 1.35 billion population, this rundown can serve as a helpful guide.
Praises showered the company’s marketing team for buying the sponsored Twitter hashtag and for its series of tweets during the final presidential clash.
Landing communications help is the first step in a mutually beneficial relationship. Here’s how organizations can make the most of it.
With more than 1 billion users and an increasing audience to keep engaged, the social media app is trying a feature that suggests discussion topics. Here’s how it looks—and works.