YouTube cuts 30-second ads that users can’t skip
The platform said it’s concentrating on content that ‘work[s] well for both users and advertisers.’
The platform said it’s concentrating on content that ‘work[s] well for both users and advertisers.’
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
It’s easy to get caught up in crafting and posting content, but you don’t have to be involved in every step of the process. Here’s how you can expedite the process.
Have your relationships with journalists amplified your brand awareness efforts? Tell us how! Enter the 2017 Media Relations Awards by March 15 to save $50 per category entry.
Don’t give reporters a reason to dismiss your release without even really reading it. Double-check before you send.
One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.
With the increasing focus of online content and social media interaction, brand managers can find it hard to keep consumers from jumping ship. This infographic can help.
The hit TV series offers more than laughs to PR pros.
Confused about what communicators do, or how they can help you? These steps can set you straight and get an effective conversation going.
This week, readers caught up with social media tenets to live by, powerful principles of psychology to help communicators, how to make a mark in B2B content marketing and more.
Don’t miss out on the Facebook Leadership Communications Summit—register for our live webcast, and soak up the expertise from your office.
The studio said the digital marketing effort was ‘inappropriate on every level, especially given the trust we work to build every day with our consumers.’
New research finds younger physicians have a ‘significant distrust of pharma’ and engage differently with patients from the way their seasoned colleagues do.
In a rapidly changing professional environment, public relations practitioners can lose sight of the basics. Here’s a refresher.
The platform is making a grab for marketing dollars with several features aimed at making the content brand managers produce ‘more engaging and more flexible’ for its users.