8 traits of pitch-perfect clients
These qualities can sweeten the working relationship and make it easier for PR pros to do their best on a project.
These qualities can sweeten the working relationship and make it easier for PR pros to do their best on a project.
If you think blogging on your new site or keyword stuffing is going to boost your chances at being featured on the first page of Google, think again. Instead, employ these practices.
The BBC comedy hit the big screen, but communicators can gain more than just laughs from its characters. Check out these industry insights.
The feel and even the smell of a book, magazine or newspaper appeal to people’s sensory nature, but that’s not the only reason to court consumers via paper channels. Read on.
Avoid a PR nightmare with social media techniques from this virtual summit.
Giving negative feedback isn’t easy, but doing it right can improve performance, increase accountability, clarify expectations and foster a more harmonious work environment.
Check out the brand managers that earned major media coverage for their campaigns.
This year’s competition for a new chip flavor marks the company’s fourth year of the campaign-turned tradition.
This week, readers were hungry to read about Google Analytics tips, SEO and content marketing tools, Tesla’s winning corporate communications and more.
Just because a customer follows you online doesn’t mean he or she will turn away from a competitor’s offerings. Follow these steps for building a passionate community.
The platform’s new feature offers PR and marketing pros the opportunity to create thriving communities backed by their brands’ pages, instead of employees’ individual profiles.
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
The brand offered the city’s residents the chance to don their frankfurters with the red condiment that they have adamantly shunned. Consumers’ reactions was mixed.
Clear, succinct, empathetic language is vital for those in this arena. Special handling is called for when medical advisories conflict, as in the case of flu shots for pregnant women. What, then?
Enter PR Daily’s 2017 Nonprofit PR Awards. We’re celebrating the best work from hospitals, universities, foundations, charitable organizations and professional associations. Share your blogs, videos and more by July 26.