When automation goes wrong: Lessons from failed pitches
Using templates or tools might let you email more reporters than individual outreach, but the strategy can also backfire, ultimately getting your pitch ignored.
Using templates or tools might let you email more reporters than individual outreach, but the strategy can also backfire, ultimately getting your pitch ignored.
Show us how you did it. Enter PR Daily’s 2018 Media Relations Awards. Don’t miss the extended deadline of April 25.
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
The CBS news magazine investigated the airline’s history of mid-air breakdowns, calling into question its safety and maintenance procedures. The carrier dubs the report ‘irresponsible.’
Your next oral presentation shouldn’t be a recitation of a chunk of text. Follow these guidelines to power up that prose into riveting rhetoric.
As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
Advocate for yourself and your incredible work. Enter PR Daily’s 2018 Digital PR & Social Media Awards. We’ve extended the deadline until April 18.
The condiment maker stirred up a spirited conversation by asking consumers to vote on its ketchup-mayonnaise blend. Excited or just puzzled, many weighed in. ‘Salsa rosada,’ anyone?
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
Keep an eye on micro-influencers, stay connected on messaging platforms and don’t forget about younger audiences.
You don’t have to be a bigshot with a fat budget to create a visceral, memorable marketing experience. Try these affordable resources to get started.
To engage patients and promote loyalty, hospitals should focus on improving service and interacting with the community at large.
There’s no clear answer, but just a select few manage to crack the top 10 within one year of publishing a new page.
See how the experts at Google, Yelp and Conde Nast are going above and beyond to engage audiences.