Finding and engaging with relevant audiences on the platform and delivering quality content can benefit your organization’s bottom line. This guide offers insight.
The platform is removing ‘inauthentic’ fans and post engagement, warning users that use third-party tools to inflate profile statistics.
Ragan’s 2018 PR Daily Awards are open now. Enter by the extended deadline on Nov. 30.
It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
The automaker group offered a mea culpa after chairman Carlos Ghosn was arrested by Japanese authorities for financial crimes. The company promised to cooperate with authorities.
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
PR pros and communicators are often writing or editing bios, profiles and new hire announcements. Here are some ways to add new flavors to these bland tasks.
The author of fan favorites like ‘The Princess Bride’ and ‘All the President’s Men’ has died at 87. Here are some of his best lines—and how communicators can emulate his artistry.
The fast-food chain quickly took action after videos suggested a racially charged refusal to serve, but many say the chain didn’t properly investigate the situation before its decision.
Execs want ROI for just about every penny. That’s easy if 26 cents of materials translates to 73 cents’ worth of product. Public relations is less tangible. Tap these metrics to show your value.
Enter your best training, interview or animated video. The final extended deadline is Nov. 30.
Your industry conference isn’t just for professional development. Here’s how PR agencies can turn trade show attendance into new business.
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
