How to respond when past actions become public
With social media and a culture of outrage, past missteps can come back to bite you. Here’s how a PR team should respond when old mistakes come to light.
With social media and a culture of outrage, past missteps can come back to bite you. Here’s how a PR team should respond when old mistakes come to light.
Storytelling and prompt engagement after a product mention gave marketers the chance to woo viewers of the Academy Awards telecast.
Many organizations try to “stay above the fray” when responding to spurious allegations, but sometimes you must speak out. Consider these tips.
Before you can start converting scrollers into customers on any social media platform, you must understand how to create a successful campaign. Consider these insights.
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists.
In Edelman research, three-quarters of respondents want top execs at the vanguard of social responsibility efforts—but how effectively are those honchos taking up that mantle?
Address where your culture and strategy clash, ensure your execs are hearing raw opinions, and commit to long-term change.
Join us at Disney World and discover how to create lasting engagement on today’s top platforms.
Follow this guidance to mitigate costly workplace distractions, disorganization and miscommunication.
Video of Duke basketball phenom Zion Williamson’s shoe ripping apart have made a big splash online. Here’s how the footwear company is defending its brand.
Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.
Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.
This week, PR Daily readers were interested in digital storytelling tips from “Good Morning America,” common PR interview questions, Burberry’s apology for noose accessory and more.
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy.