The true power of earned media for PR pros
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
We want to see how you’ve used compelling visuals to captivate and inspire audiences. Enter your works of art by Nov. 1.
It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
Enter Ragan’s Employee Communications Awards by Oct. 4 to showcase how your internal comms efforts drove employee engagement and inspired your workforce.
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.
Confused about how to compose the ideal résumé? Consider these tips. Then, check out our roundup of current job openings.
Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.