3 content creations tips to avoid overwork and burnout

Producing a steady stream of copy and content can be exhausting.

So how do you keep up and deliver at a higher level without burning out or missing a deadline? Here’s how elevate your brand with a smarter content strategy that won’t turn you into a content pump:

1. Flip the 80/20 rule. “We all live by the question, ‘What’s next?’” says Samantha Rideout, marketing director at Pharmaceutical Strategies Group. “I can’t be the only one on this hamster wheel because I see communicators having this problem all the time with content. As soon as content launches, everyone is looking to the next thing.”

Part of the problem is the traditional 80/20 rule, according to Rideout.

“There are endless applications, but in communications it’s when you spend 80% of your time creating content and 20% distributing it,” she says. “In reality, that ratio should be flipped.”

Her advice: “For every hour spent on content creation, spend four hours focused on building campaigns and other distribution strategies to deliver content.”

2. Do less; focus on the best. “The best way to make your content more successful is to separate the good ideas from the great ideas,” Rideout suggests. “Produce less busywork and focus on targeted content that wholeheartedly supports your content strategy.”