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Daily Scoop | Casey Weldon

Also: Wendy’s issues non-apology over Katy Perry joke; Dior Men issues flat announcement of new artistic director.

Media Relations | Dustin Siggins

PR pros must figure out these issues every day.

Media Relations | Amanda Coffee

We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.

Daily Scoop | Casey Weldon

Also: American consumer confidence continues to drop; McDonald’s promotion emphasizes commitment to providing customer value.

The power of knowing stuff.

THE SCOOP | Allison Carter

Plus: Americans are abandoning their favorite stores over politics; the PR of popcorn buckets.

Daily Scoop | Casey Weldon

Also: McDonald’s ends DEI programs as conservatives push for changes; Washington Post, HuffPo each announce layoffs.

BY THE NUMBERS | Allison Carter

Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.