3 strategies PR pros can use with the rise of the metaverse

According to Reuters, NFTs (non-fungible tokens) made $2.5 billion in sales so far this year, increasing from $13.7 million dollars in the first quarter of 2020.

An NFT is a collectible digital asset as tracked through blockchain technology and cannot be duplicated. It could be anything with a digital footprint, such as music, gaming, videos and more. PR pros must start explaining how important virtual experiences are to their clients because intangible items are exactly what consumers will buy in our increasingly digital world.

The metaverse is a space where the digital and physical world becomes one, a digital reality where people can work, play and socialize. Although this may sound completely foreign, this is exactly what internet users did during COVID-19 and beyond. Earlier this year, Pew Research discovered that the internet is essential to 90% of Americans, and 40% of them are exploring technology in new ways.