4 rules to follow when getting into social audio platforms
For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential.
The past year has caused a serious shift in communication needs for companies, in particular a much stronger focus on brands’ missions and values. Companies are having to reexamine their corporate impact on society and their communities as key stakeholders are no longer interested in basic products or services; rather, how brands are making a difference in the world—all creating the perfect storm for the emergence of social audio platforms.
While social audio platforms may not be a great fit for every organization, keeping a finger on the pulse of the growth of social audio platforms is a good practice to adopt, especially for organizations looking to expand their digital reach beyond the primary platforms (Facebook, LinkedIn, Twitter, Instagram) over the next several years.
A brief history
Social audio platforms are a subset of social media where users can communicate by audio on a shared app. Similar to podcasting, but with real-time, interactive features, these platforms allow users to connect via audio without text or video.
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