5 common Facebook ad types that are worth investment
Though it’s no longer the hot, new item it once was, Facebook offers some of the best marketing opportunities for brands looking to capture a digital audience.
Does your brand’s digital marketing strategy include Facebook advertising? Many companies are under the impression that Facebook is becoming a platform of the past, with new social media options gaining traction, especially with younger audiences—but don’t dismiss it so fast.
The truth is that Facebook advertisements remain one of the most effective and cost-efficient ways to advertise online. According to the Pew Research Center, 7 in 10 American adults use Facebook, and of those users, 74 percent visit Facebook daily. Though some age groups are more active on Facebook than others, it continues to be one of the most popular social media platforms across all demographics.
To reach target audiences effectively, advertisers must meet them where they already are – on mobile devices. Facebook ads, and digital ads in general, are largely consumed through mobile devices. In fact, 94 percent of Facebook advertising revenue is from mobile. This isn’t surprising, considering Americans spend 20 percent of their mobile time on Facebook.
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