6 writing mistakes to avoid

An AP Stylebook insider shares some of the mistakes that most undermine a writer’s credibility.

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[Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. Learn more at www.ragantraining.com]

 PR pros have always battled to catch reporters’ attention and secure coverage. One of the biggest obstacles is submitting a pitch or press release with typos or common errors.

It’s the same for those in internal and executive communications. After all, nobody likes getting redlined by a boss or recipient of a company email newsletter.

Here are six common AP style mistakes to avoid, regardless of your audience, courtesy of Colleen Newvine’s “Credible Content Starts Here: Think and Write Like a Reporter” session on Ragan Training:

Newvine should know. As a product manager of the AP Stylebook, she digs deeper into the more egregious of these mistakes and their fixes:

She adds that abbreviations and most acronyms should be avoided in headlines.

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