3 tips to turn employees into (video) ambassadors

[Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. Learn more at www.ragantraining.com]

The talent landscape has been upended. Prospects hold all the cards now—and they want an authentic look at life inside your company.

Here’s how to inspire and empower your employees to provide that peek behind the curtain, along with an example of an authentic employee video that hits the sweet spot:

1. Communicate the benefits. “Employer branding is all about shaping and sharing your organization’s culture,” says Ally Brown, global employer branding manager at Continental in a Ragan Training session titled “Employer Branding for Communicators.”

One way Continental does this is by empowering employees to be ambassadors or advocates, sharing their experiences and stories of working at the company.

But why should employees share in the first place?

“You have to communicate the benefits and what’s in it for them,” Brown says. “It depends on the employee, but the benefits of sharing can include networking, increased visibility for them—or even recruiting top talent to join their team.”