John Deere’s archives are powering its modern-day marketing
Vintage photos and historical rigor are key to social media and media relations strategies.
Vintage photos and historical rigor are key to social media and media relations strategies.
National Public Radio is marrying its extensive story archive with Twitter to provide background on current stories, according to the Christian Science Monitor . “Through a little Web magic, the system monitors popular news topics, searches the archive for related stories, and sends links to users through an automated Twitter account—follow NPRBackstory to get in on the action,” Andrew Heining said in CSM .
Keeping up with all your platforms and feeds can be a tremendous time commitment. Consider these handy helpers to lighten your load.
Cleverness, timeliness and creativity make for great social media campaigns. Let these examples inspire you when creating your next Twitter campaign.
Here’s a list from the archives (unearthed recently by Inc. magazine). It’s a collection of actual out-of-office replies, compiled by Dave Duarte, a South African social media marketer. Here’s a doozy from the list: “Sorry to have missed you, but I am at the doctor’s having my brain removed so I can be promoted to our management team.” Nice.
Eesh! A tipster sent the Gawker blog an applicant’s cover letter for a digital account manager position. Oh. My. This candidate is confident and bold — very bold. Although Gawker didn’t publish the entire cover letter, it did post excerpts. For instance, “I don’t just think outside the box, I stand on top of it. I aim to appease my employer. If he/she isn’t satisfied with my work, I will sweat blood and tears until I get them the result that they are enamored with.” Would yo…
Learn directly from the words and writings of Edward Bernays via a new tool from the Museum of Public relations.
Founder of The Media Copilot gets real about AI in newsrooms.
A look into the impacts for both internal and external communicators.
Better meetings make for better content.
Best practices from TV and PR pros.
A former government speechwriter shares tips on this powerful storytelling tool.
Updates to X, Facebook, TikTok and more.
The timeless advice still resonates.
Interviews can be tricky — but incredibly rewarding.